Marketing techniques | Freq (%) | Ads/person/year | |||
---|---|---|---|---|---|
Children Ads/ person /yr | Adolescents Ads/ person /yr | Absolute difference Children vs. adolescents | Relative difference % | ||
Child actor | 339,343 (20.3) | 330.2 | 442.8 | 112.6 | 34.1% |
Child-appealing product | 506,107 (30.3) | 486.4 | 664.3 | 177.9 | 36.6% |
Child-appealing characters | 344,919 (20.6) | 367.5 | 500.0 | 132.5 | 36.1% |
Child language | 93,567 (5.6) | 107.6 | 150.3 | 42.7 | 39.7% |
Child-appealing special effects | 426,094 (25.5) | 432.1 | 586.6 | 154.5 | 35.8% |
Child themes | 230,821 (13.8) | 247.9 | 335.3 | 87.4 | 35.3% |
Use of spokes-characters | 323,490 (19.4) | 339.9 | 462.8 | 122.9 | 36.2% |
Use of licensed characters | 10,138 (0.6) | 9.9 | 12.9 | 3.0 | 30.3% |
Cross-promotions | 53,760 (3.2) | 52.6 | 72.1 | 19.5 | 37.1% |
Child incentives | 18,615 (1.1) | 18.6 | 24.1 | 5.5 | 29.6% |
Adolescent actor | 229,355 (13.7) | 223.7 | 302.0 | 78.3 | 35.0% |
Adolescent language | 37,575 (2.2) | 49.3 | 71.2 | 21.9 | 44.4% |
Adolescent music | 30,280 (1.8) | 43.8 | 62.2 | 18.4 | 42.0% |
Adolescent themes | 306,385 (18.3) | 304.4 | 415.0 | 110.6 | 36.3% |
Adolescent incentives | 5289 (0.3) | 6.9 | 8.1 | 1.2 | 17.4% |
Adolescent humour | 33,527 (2.0) | 43.4 | 62.8 | 19.4 | 44.7% |
Contest/sweepstakes | 59,618 (3.6) | 63.6 | 81.0 | 17.4 | 27.4% |
Celebrity endorsement | 77,925 (4.7) | 83.5 | 110.5 | 27.0 | 32.3% |
Parent-child situations | 316,086 (18.9) | 281.5 | 371.5 | 90.0 | 32.0% |
Health appeal | 538,910 (32.3) | 526.7 | 720.4 | 193.7 | 36.8% |
Price promotion | 353,754 (21.2) | 331.6 | 461.9 | 130.3 | 39.3% |
Call to action | 579,213 (34.7) | 547.1 | 764.0 | 216.9 | 39.6% |