Table 1 Sample demographic characteristics (N = 45)
Demographic Characteristic | N (%) |
|---|---|
Parent gender | |
Female | 43 (95.6%) |
Parent age (years) | |
< 30 | 6 (13.3%) |
31- 35 | 16 (35.6%) |
36–40 | 16 (35.6%) |
> 40 | 7 (15.6%) |
Living arrangement | |
Married/ defacto | 41 (91.1%) |
Highest level of education completed | |
Secondary school (Year 11 or 12) | 3 (6.7%) |
TAFE/ Trade certificate/ diploma | 4 (8.9%) |
Undergraduate degree | 17 (37.8%) |
Post-graduate degree | 21 (46.7%) |
Employment | |
Full-time | 11 (24.4%) |
Part-time/ Casual | 24 (53.3%) |
Maternity leave | 3 (6.7%) |
Not currently employed | 7 (15.6%) |
Household income (per annum) | |
Up to $75,000 | 3 (6.7%) |
$75,001 to 115,000 | 13 (28.9%) |
$115,000 to 220,000 | 23 (51.1%) |
$220,000 or more | 6 (13.3%) |
Residential location | |
Urban area# | 41 (91.1%) |
Regional area# | 4 (8.9%) |
Number of children | |
One child | 15 (33.3%) |
Two children | 23 (51.1%) |
Three or more children | 7 (15.6%) |
Target child age | |
1 to < 3 years (toddler) | 14 (31.1%) |
3 to < 6 years (pre-schooler) | 31 (68.9%) |
Target child gender | |
Female | 18 (40%) |
Target child's smartphone and tablet use | |
Regular user | 19 (42.2%) |
Non-user | 17 (37.8%) |