YouTube | TikTok | Wearables | Apps | Websites | Live delivery platforms | |||
---|---|---|---|---|---|---|---|---|
1 | Friends, family & general feed (31%) | Fitness influencers (40%) | Friends, family & general feed (32%) | Friends, family & general feed (18%) | Apple Watch (46%) | Exercise (36%) | Nutrition, food, recipes (23%) | Zoom (55%) |
2 | Nutrition, food, recipes (15%) | Workouts only (12%) | Nutrition, food, recipes (17%) | Local/community groups (17%) | Fitbit (41%) | Nutrition, food, recipes (23%) | Health information (17%) | Teams (13%) |
3 | Fitness influencers (11%) | Healthy lifestyle influencers (10%) | General influencers, celebrities (14%) | Nutrition, food, recipes (16%) | Garmin (7%) | Combined exercise and nutrition (12%) | Miscellaneous (15%) | Skype (13%) |
4 | Healthy lifestyle influencers (8%) | General influencers, celebrities (10%) | Fitness influencers (12%) | Miscellaneous (16%) | Samsung Watch (3%) | Mindfulness, meditation, mental health (8%) | Combined exercise and nutrition (11%) | Google Meet (5%) |
5 | General influencers, celebrities (8%) | Nutrition, food, recipes (9%) | Miscellaneous (11%) | Sport, personal trainer, club specific page (11%) | Fossil Watch (2%) | Miscellaneous (7%) | Exercise (11%) | Facetime (5%) |