Instagram n = 240 | YouTube n = 199 | TikTok n = 173 | Facebook n = 115 | Wearables n = 114 | Apps n = 80 | Websites n = 59 | Live delivery platforms n = 57 | |
---|---|---|---|---|---|---|---|---|
Increase physical activity or exercise | 79 (32.9%) | 151 (75.9%) | 66 (38.2%) | 12 (10.4%) | 100 (87.7%) | 59 (73.8%) | 32 (54.2%) | 14 (24.6%) |
Increase fitness level | 67 (27.9%) | 95 (47.7%) | 52 (30.1%) | 8 (7.0%) | 93 (81.6%) | 46 (57.5%) | 26 (44.1%) | 13 (22.8%) |
Reduce sitting time | 17 (7.1%) | 21 (10.6%) | 19 (11.0%) | 4 (3.5%) | 74 (64.9%) | 24 (30.0%) | 9 (15.3%) | 7 (12.3%) |
Increase social connections | 189 (78.8%) | 40 (20.1%) | 88 (50.9%) | 91 (79.1%) | 15 (13.2%) | 17 (21.3%) | 12 (20.3%) | 25 (43.9%) |
Improve sleep | 29 (12.1%) | 52 (26.1%) | 34 (19.7%) | 5 (4.4%) | 55 (48.3%) | 34 (42.5%) | 21 (35.6%) | 4 (7.0%) |
Eat healthily | 123 (51.3%) | 100 (50.3%) | 67 (38.7%) | 23 (20.0%) | 31 (27.2%) | 48 (60.0%) | 32 (54.2%) | 9 (15.8%) |
Other | 31 (12.9%) | 25 (12.6%) | 41 (23.7%) | 19 (16.5%) | 5 (4.4%) | 10 (12.5%) | 14 (23.7%) | 14 (24.6%) |