Table 6 Changes in net food advertising expenditures classified as “unhealthy” between 2016 and 2019 in all media (excluding digital media) by food category in Canadaa
From: Food and beverage advertising expenditures in Canada in 2016 and 2019 across media
Expenditures classified as “unhealthy” advertising CAD (% within food categoriesc) | % change | Absolute difference CAD | Expenditures not classified using the NPM (% within food categories) | |||
|---|---|---|---|---|---|---|
2016b | 2019 | 2016 | 2019 | |||
Bread products | 8,033,886 (100) | 7,073,889 (100) | −11.9 | −959,997 | 14.0 | 5.8 |
Dessert foods | 12,073,420 (100) | 8,149,815 (100) | −32.5 | − 3,923,605 | 0.3 | 0.8 |
Candy and chocolate | 29,436,371 (100) | 24,803,164 (100) | −15.7 | −4,633,207 | 0.0 | 0.0 |
Breakfast food | 20,231,922 (84.9) | 15,764,259 (93.1) | −22.1 | −4,467,663 | 0.0 | 0.0 |
Dairy and alternatives | 47,125,251 (84.3) | 22,804,667 (54.8) | −51.6 | −24,320,584 | 19.8 | 5.0 |
Condiments | 6796, 602 (99.4) | 5,755,373 (86.5) | −15.3 | −1,041,229 | 0.9 | 2.5 |
Entrees | 16,179,388 (100) | 15,527,593 (100) | −4.0 | − 651,795 | 14.8 | 9.3 |
Fruit and vegetables | 3,808,217 (40.7) | 3,773,296 (37.1) | −0.9 | −34,921 | 0.4 | 9.5 |
Beverages | 51,215,609 (91.5) | 23,689,405 (80.0) | −53.7 | −27,526,204 | 1.7 | 0.9 |
Snacks | 35,549,578 (97.5) | 26,704,253 (98.4) | −24.9 | −8,845,325 | 0.8 | 1.0 |
Water | 2,908,619 (29.2) | 473,848 (10.7) | −83.7 | − 2,434,771 | < 0.01 | 0.0 |
Restaurants | 263,331,880 (95.0) | 268,614,304 (95.2) | + 2.0 | + 5,282,424 | 17.6 | 14.4 |
Miscellaneous | 19,234,193 (98.3) | 21,868,894 (98.7) | + 13.7 | + 2,634,701 | 23.3 | 17.3 |
Total | 515,924,936 (92.0) | 445,002,760 (89.6) | −13.7 | −70,922,176 | 13.1 | 10.5 |