Table 4 Net food advertising expenditures in 2016 and 2019 by media channel (excluding digital media) in Canadaa
From: Food and beverage advertising expenditures in Canada in 2016 and 2019 across media
Canada (total) | ||||||
|---|---|---|---|---|---|---|
2016 | 2019 | % change | Absolute difference CAD | |||
Inflation-adjusted expenditures (CAD) | % | Expenditures (CAD) | % | |||
Television | 498,025,999 | 77.2 | 425,401,313 | 76.7 | −14.6 | −72,624,686 |
Radio | 52,445,415 | 8.1 | 51,712,200 | 9.3 | −1.4 | −733,215 |
26,758,027 | 4.1 | 9,899,204 | 1.8 | −63.0 | −16,858,823 | |
Out of home | 68,081,995 | 10.6 | 67,522,858 | 12.2 | −0.8 | −559,137 |
Total | 645,311,436 | 100 | 554,535,575 | 100 | −14.1 | −90,775,861 |