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Table 2 Net food advertising expenditures in Canadaa in 2019 by media channel

From: Food and beverage advertising expenditures in Canada in 2016 and 2019 across media

 

Expenditures CAD

%

Television

425,401,313

67.7

Radio

51,712,200

8.2

Print media

9,899,204

1.6

Out of home

67,522,858

10.7

Digital

74,063,820

11.8

 Display desktop

 24,766,289

 33.4

 Video desktop

 29,909,133

 40.4

 Mobile

 19,388,398

 26.2

Total

628,599,395

100.0

  1. Source: Numerator
  2. aAnalysis based on 57 select food/beverage categories