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Table 1 Description of the 13 condensed food and beverage product categories

From: Food and beverage advertising expenditures in Canada in 2016 and 2019 across media

Category

Included food and beverages

Bread products

Includes bread loaves, rolls, bagels, frozen dough and bakery manufacturer advertising

Dessert foods

Includes cakes, cookies, ice cream and other frozen dessert foods, muffins, donuts, sweet rolls and pastries, pies, tarts, snack cakes and flavoured gelatin

Candy and chocolate

Includes candy without chocolate, chocolate bars, candy with chocolate, boxed chocolates and confectionary manufacturer advertising

Breakfast food

Includes hot and cold cereals, waffles, pancakes and French toast

Dairy and alternatives

Includes cheese, milk and yogurt and their non-dairy alternatives, milkshakes, milk powder and dairy product manufacturer advertising

Condiments

Includes dips, honey, jams, jellies & marmalades, peanut butter, sweet spreads, table and corn syrup, and sundae toppings

Entrees

Includes frozen entrees, canned fish and shellfish, luncheon meat, packaged pasta meals, frozen pizza, and wieners & franks

Fruit and vegetables

Includes frozen, fresh, dried and canned fruit and frozen, fresh, canned and packaged vegetables

Beverages

Includes extreme energy drinks, juices, drinks and nectars, diet and regular soft drinks, sports drinks, milk flavorings (e.g. hot chocolate power) and soft drink manufacturer advertising

Snacks

Includes compartment snacks and lunch kits, portable snacks (e.g. granola bars, fruit leathers), crackers and snack foods (e.g. chips, popcorn, nuts, jerky)

Water

Includes flavoured and unflavoured bottled water

Restaurants

Includes fast food and dine-in restaurants

Miscellaneous

Includes food manufacturer, exporter and broker advertising