Table 2 Proportion of healthy and unhealthy F&B ads and number of F&B ads in each group on Beijing TV based on the INFORMAS food system, WHO-WPRO and GSCCA

Proportion of healthy and unhealthy F&B ads based on the INFORMAS food system

  Healthy (core F&B products)

310

7.68

  Unhealthy (uncore F&B products)

2714

67.24

  Miscellaneous

1012

25.07

  Proportion of each group based on the INFORMAS food system

  Core F&B products

  Breads, rice and rice products without added fat, sugar or salt, noodles (exclude fried), plain starch products (e.g., starch balls), plain biscuits and crackers

5

0.12

  Low-sugar and high-fiber breakfast cereals (< 20 g sugar/100 g and > 5 g dietary fiber/100 g)

27

0.67

  Fruits and fruit products without added fat, sugars or salt (including fresh, tinned in natural juice, and dried), including fruit juices containing ≥ 98% fruit

83

2.06

  Meat and meat alternatives – include meat, poultry, fish, legumes, tofu, eggs and raw unsalted nuts

56

1.39

  Oils high in mono- or polyunsaturated fats (olive oil, sunflower oil, soybean oil, plant-based margarine and spreads), and low-fat savory sauces (< 10 g fat/100 g).

108

2.68

  Bottled water (include unflavored mineral and soda waters)

31

0.77

  Uncore F&B products

  Sweet breads, cakes, muffins, sweet buns, sweet biscuits, sweet glutinous rice balls or cakes, high-fat savory biscuits, pies and pastries, sweet sticky rice or rice pudding.

431

10.68

  Savory snack foods (added salt or fat) – includes chips, dried spicy peas, fruit chips, savory crisps, extruded snacks, popcorn (exclude plain), salted or coated nuts, other fried snacks (e.g., shrimp crackers)

839

20.79

  Sweet snack foods – include jelly, sugar-coated dried fruits or nuts, nut- or seed-based bars and slices, sweet rice bars, and tinned fruit in syrup

219

5.43

  Full cream milks and yogurts (> 3 g fat/100 g) and cheese (> 15 g fat/100 g, and high-salt cheeses, including halloumi and feta) and their alternatives, e.g., soy

458

11.35

  Chocolate and candy – including marshmallows, sugar (all types), and chewing gum (excluding sugar-free varieties)

108

2.68

  Fast food (not only healthier options advertised), e.g., burgers, fries, soft drinks

3

0.07

  High-fat/high-salt meals – frozen or packaged meals (> 6 g saturated fat/serving, > 900 mg sodium/serving). Also including steamed buns (excluding sweet buns), wantons and dumplings usually fried before consumption.

43

1.07

  Sugar-sweetened drinks – include soft drinks, sweetened tea drinks, sports/electrolyte drinks, powdered flavor additions (e.g., sweetened tea or coffee powders)

613

15.19

  Miscellaneous F&B products

  Recipe additions (including soup cubes, oils, dried herbs and seasonings)

57

1.41

  Vitamin/mineral or other dietary supplements, and sugar-free chewing gum

20

0.50

  Tea and coffee (excluding sweetened powder-based teas or coffees)

201

4.98

  Baby and toddler milk formula

734

18.19

Proportion of healthy and unhealthy F&B ads based on the WHO-WPRO Nutrient Profile Model

  Healthy (permitted F&B products)

914

22.65

  Unhealthy (nonpermitted F&B products)

2331

57.76

  Excluded from classification

791

19.86

  Proportion of each group based on the WHO-WPRO Nutrient Profile Model

  Permitted F&B products

  Butter and other fat and oils

108

2.68

  Bread, bread products and crisp breads

146

3.62

  Fresh or dried noodles, pasta, rice and grains

5

0.12

  Fresh and frozen meat, poultry, fish and similar

56

1.39

  Fresh and frozen fruit, vegetables and legumes

55

1.36

  Milk drinks

458

11.35

  Other beverages

31

0.77

  Processed fruit, vegetables, and legumes

28

0.69

  Ready-made and convenience foods and composite dishes

27

0.67

  Nonpermitted F&B products

  Chocolate and sugar confections, energy bars, and sweet toppings and desserts

108

2.68

  Cakes, sweet biscuits and pastries, other sweet bakery products, dry mixes for making such powers

285

7.06

  Energy drinks, tea and coffee

221

5.48

  Milk drinks

361

8.94

  Other beverages

252

6.24

  Processed meat, poultry, fish and similar

24

0.59

  Savory snacks

1058

26.21

  Sauces, dips, and dressings

22

0.55

  Not included

  Formula milk (12–36 months)

734

18.19

  Recipe additions

57

1.41

Proportion of healthy and unhealthy F&B ads based on the Guidelines on Snacks for Chinese and Adolescents (2018)

  Consumption frequency based on the GSCCA

  Healthy (regular consumption)

602

14.92

  Unhealthy (appropriate consumption and limited consumption)

2281

56.52

  Not included from classification

1153

28.57

  Proportion of each group based on the GSCCA

  Regular consumption

  Meat and egg products

56

1.39

  Wheat and rice products

5

0.12

  Soy and bean products

145

3.59

  Vegetable and fruit products

83

2.06

  Milk and milk products

313

7.76

  Nut and seed products

0

0

  Tubers and related products

0

0

  Beverages

0

0

  Appropriate consumption

  Meat and egg products

26

0.64

  Wheat and rice products

173

4.29

  Soy and bean products

0

0

  Vegetables and fruits

608

15.06

  Milk and milk products

0

0

  Nut and seed products

0

0

  Tubers and related products

0

0

  Beverages

573

14.20

  Candy and ice cream

0

0

  Limited consumption

0

0

  Meat and egg products

24

0.59

  Wheat and rice products

490

12.14

  Vegetable and fruit products

0

0

  Milk and milk products

0

0

  Nut and seed products

0

0

  Tubers and related products

0

0

  Beverages

60

1.49

  Candy and ice cream

327

8.10

  Not included

  Oil

108

2.7

  Formula milk

734

18.19

  Bottled water

31

0.77

  Tea

201

4.98

  Recipe additions

79

1.96