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Table 2 Proportion of healthy and unhealthy F&B ads and number of F&B ads in each group on Beijing TV based on the INFORMAS food system, WHO-WPRO and GSCCA

From: The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China

Proportion and number of F&B ads based on the three food categories   
Proportion of healthy and unhealthy F&B ads based on the INFORMAS food system   
  Healthy (core F&B products) 310 7.68
  Unhealthy (uncore F&B products) 2714 67.24
  Miscellaneous 1012 25.07
  Proportion of each group based on the INFORMAS food system   
  Core F&B products   
  Breads, rice and rice products without added fat, sugar or salt, noodles (exclude fried), plain starch products (e.g., starch balls), plain biscuits and crackers 5 0.12
  Low-sugar and high-fiber breakfast cereals (< 20 g sugar/100 g and > 5 g dietary fiber/100 g) 27 0.67
  Fruits and fruit products without added fat, sugars or salt (including fresh, tinned in natural juice, and dried), including fruit juices containing ≥ 98% fruit 83 2.06
  Meat and meat alternatives – include meat, poultry, fish, legumes, tofu, eggs and raw unsalted nuts 56 1.39
  Oils high in mono- or polyunsaturated fats (olive oil, sunflower oil, soybean oil, plant-based margarine and spreads), and low-fat savory sauces (< 10 g fat/100 g). 108 2.68
  Bottled water (include unflavored mineral and soda waters) 31 0.77
  Uncore F&B products   
  Sweet breads, cakes, muffins, sweet buns, sweet biscuits, sweet glutinous rice balls or cakes, high-fat savory biscuits, pies and pastries, sweet sticky rice or rice pudding. 431 10.68
  Savory snack foods (added salt or fat) – includes chips, dried spicy peas, fruit chips, savory crisps, extruded snacks, popcorn (exclude plain), salted or coated nuts, other fried snacks (e.g., shrimp crackers) 839 20.79
  Sweet snack foods – include jelly, sugar-coated dried fruits or nuts, nut- or seed-based bars and slices, sweet rice bars, and tinned fruit in syrup 219 5.43
  Full cream milks and yogurts (> 3 g fat/100 g) and cheese (> 15 g fat/100 g, and high-salt cheeses, including halloumi and feta) and their alternatives, e.g., soy 458 11.35
  Chocolate and candy – including marshmallows, sugar (all types), and chewing gum (excluding sugar-free varieties) 108 2.68
  Fast food (not only healthier options advertised), e.g., burgers, fries, soft drinks 3 0.07
  High-fat/high-salt meals – frozen or packaged meals (> 6 g saturated fat/serving, > 900 mg sodium/serving). Also including steamed buns (excluding sweet buns), wantons and dumplings usually fried before consumption. 43 1.07
  Sugar-sweetened drinks – include soft drinks, sweetened tea drinks, sports/electrolyte drinks, powdered flavor additions (e.g., sweetened tea or coffee powders) 613 15.19
  Miscellaneous F&B products   
  Recipe additions (including soup cubes, oils, dried herbs and seasonings) 57 1.41
  Vitamin/mineral or other dietary supplements, and sugar-free chewing gum 20 0.50
  Tea and coffee (excluding sweetened powder-based teas or coffees) 201 4.98
  Baby and toddler milk formula 734 18.19
Proportion of healthy and unhealthy F&B ads based on the WHO-WPRO Nutrient Profile Model   
  Healthy (permitted F&B products) 914 22.65
  Unhealthy (nonpermitted F&B products) 2331 57.76
  Excluded from classification 791 19.86
  Proportion of each group based on the WHO-WPRO Nutrient Profile Model   
  Permitted F&B products   
  Butter and other fat and oils 108 2.68
  Bread, bread products and crisp breads 146 3.62
  Fresh or dried noodles, pasta, rice and grains 5 0.12
  Fresh and frozen meat, poultry, fish and similar 56 1.39
  Fresh and frozen fruit, vegetables and legumes 55 1.36
  Milk drinks 458 11.35
  Other beverages 31 0.77
  Processed fruit, vegetables, and legumes 28 0.69
  Ready-made and convenience foods and composite dishes 27 0.67
  Nonpermitted F&B products   
  Chocolate and sugar confections, energy bars, and sweet toppings and desserts 108 2.68
  Cakes, sweet biscuits and pastries, other sweet bakery products, dry mixes for making such powers 285 7.06
  Energy drinks, tea and coffee 221 5.48
  Milk drinks 361 8.94
  Other beverages 252 6.24
  Processed meat, poultry, fish and similar 24 0.59
  Savory snacks 1058 26.21
  Sauces, dips, and dressings 22 0.55
  Not included   
  Formula milk (12–36 months) 734 18.19
  Recipe additions 57 1.41
Proportion of healthy and unhealthy F&B ads based on the Guidelines on Snacks for Chinese and Adolescents (2018)   
  Consumption frequency based on the GSCCA   
  Healthy (regular consumption) 602 14.92
  Unhealthy (appropriate consumption and limited consumption) 2281 56.52
  Not included from classification 1153 28.57
  Proportion of each group based on the GSCCA   
  Regular consumption   
  Meat and egg products 56 1.39
  Wheat and rice products 5 0.12
  Soy and bean products 145 3.59
  Vegetable and fruit products 83 2.06
  Milk and milk products 313 7.76
  Nut and seed products 0 0
  Tubers and related products 0 0
  Beverages 0 0
  Appropriate consumption   
  Meat and egg products 26 0.64
  Wheat and rice products 173 4.29
  Soy and bean products 0 0
  Vegetables and fruits 608 15.06
  Milk and milk products 0 0
  Nut and seed products 0 0
  Tubers and related products 0 0
  Beverages 573 14.20
  Candy and ice cream 0 0
  Limited consumption 0 0
  Meat and egg products 24 0.59
  Wheat and rice products 490 12.14
  Vegetable and fruit products 0 0
  Milk and milk products 0 0
  Nut and seed products 0 0
  Tubers and related products 0 0
  Beverages 60 1.49
  Candy and ice cream 327 8.10
  Not included   
  Oil 108 2.7
  Formula milk 734 18.19
  Bottled water 31 0.77
  Tea 201 4.98
  Recipe additions 79 1.96
  1. Ads advertisements, TV television, F&B ads food and non-alcoholic beverage advertisements; national children’s channel, China Central Television Channel 14; national general channel: China Central Television Channel 10; local children’s channel: Beijing Kaku cartoon channel; peak time: 12-2pm and 7-11pm; nonpeak time: midnight-12pm, 2-7pm, 11pm-midnight
  2. *Comparing peak time with nonpeak time, independent samples t-test. < 0.05 is significant