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Table 1 Numbers and means of all ads and F&B ads on Beijing TV, according to the ad type and channel

From: The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China

 

Type of ads

F&B ads/h

    

Total

Peak Time

Nonpeak Time

 
 

Total ads (n)

F&B ads (n)

F&B ads (%)

Mean

SD

Mean

SD

Mean

SD

P value*

Channel

National children’s channel

4449

2893

65.03

17.15

12.25

22.83

4.64

15.35

0.84

< 0.05

National general channel

3740

991

26.49

5.90

4.39

6.64

1.26

5.65

1.27

< 0.05

Local children’s channel

1893

492

25.99

2.93

3.43

3.40

2.03

2.77

4.25

> 0.05

Total

10,082

4376

43.40

8.7

9.84

10.96

9.17

7.92

6.04

< 0.05

Type of channel

National broadcast

8189

3884

47.42

11.53

10.74

14.74

9.01

10.50

5.13

< 0.05

Local broadcast

1893

492

25.99

2.93

3.43

3.40

2.03

2.77

4.25

> 0.05

Type of audience

Children

6342

3385

53.37

10.04

11.44

13.11

10.65

9.06

7.16

> 0.05

General

3740

991

26.49

5.90

4.39

6.64

1.26

5.65

1.27

< 0.05

  1. Ads advertisements, TV television, F&B ads food and non-alcoholic beverage advertisements, WHO-WPRO WHO Regional office for the Western Pacific
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