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Table 1 Numbers and means of all ads and F&B ads on Beijing TV, according to the ad type and channel

From: The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China

  Type of ads F&B ads/h
     Total Peak Time Nonpeak Time  
  Total ads (n) F&B ads (n) F&B ads (%) Mean SD Mean SD Mean SD P value*
Channel
National children’s channel 4449 2893 65.03 17.15 12.25 22.83 4.64 15.35 0.84 < 0.05
National general channel 3740 991 26.49 5.90 4.39 6.64 1.26 5.65 1.27 < 0.05
Local children’s channel 1893 492 25.99 2.93 3.43 3.40 2.03 2.77 4.25 > 0.05
Total 10,082 4376 43.40 8.7 9.84 10.96 9.17 7.92 6.04 < 0.05
Type of channel
National broadcast 8189 3884 47.42 11.53 10.74 14.74 9.01 10.50 5.13 < 0.05
Local broadcast 1893 492 25.99 2.93 3.43 3.40 2.03 2.77 4.25 > 0.05
Type of audience
Children 6342 3385 53.37 10.04 11.44 13.11 10.65 9.06 7.16 > 0.05
General 3740 991 26.49 5.90 4.39 6.64 1.26 5.65 1.27 < 0.05
  1. Ads advertisements, TV television, F&B ads food and non-alcoholic beverage advertisements, WHO-WPRO WHO Regional office for the Western Pacific