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Fig. 4 | BMC Public Health

Fig. 4

From: The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China

Fig. 4

The proportion of F&B ads (n = 4036) on TV to which children aged 4–14 years are likely to be exposed. Each type of persuasive marketing technique is displayed as per (a) the INFORMAS food system, (b) WHO-WPRO, and (c) GSCCA. An ad could have more than one technique used; p < 0.05 (χ2 test for the differences between healthy and unhealthy groups within each marketing technique). Ads: advertisements; TV: television; F&B ads: food and non-alcoholic beverage advertisements

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