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Table 2 Demographic characteristics of respondents

From: Achieving proportional representation in a reproductive health survey through social media: process and recommendations

Demographic characteristic Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Cumulative Census
2011
% n % n % n % n % n % n % n
Ethnicity
 White 93.92 881 94.43 5,683 92.19 2,515 89.26 1,430 96.56 1,179 89.4 683 93.19 12,383 83.50%
 Mixed or Multiple ethnic groups 3.84 36 2.73 164 3.15 86 4.06 65 1.72 21 4.06 31 3.04 404 2.60%
 Asian or Asian British 1.39 13 2.11 127 2.57 70 3.5 56 0.74 9 2.23 17 2.2 292 8.80%
 Black British, Caribbean or African 0.75 7 0.71 43 1.98 54 3 48 0.9 11 4.06 31 1.49 198 4%
 Other ethnic group 0.11 1 0.02 1 0.11 3 0.19 3 0.08 1 0.26 2 0.08 11 1.10%
 N   938   6,018   2,728   1,602   1,221   764   13,288  
Has a degree or equivalent
 No 28.57 262 25.61 1,516 20.41 549 16.77 265 42.4 508 33.6 252 25.68 3,356 54%
 Yes 71.43 655 74.39 4,403 79.59 2,141 83.23 1,315 57.6 690 66.4 498 74.32 9,715 46%
 N   917   5,919   2,690   1,580   1,198   750   13,071  
Region
 North East 3.73 34 5.74 330 8.87 233 16.75 263 4.85 56 4.26 31 7.43 948 4.6%
 North West 10.09 92 10.91 628 7.04 185 3.89 61 9.27 107 10.04 73 8.98 1,146 12.9%
 Yorkshire and Humber 11.4 104 10.41 599 5.45 143 2.93 46 10.05 116 10.32 75 8.5 1,084 9.7%
 East Midlands 7.89 72 8.79 506 7.5 197 4.71 74 11.96 138 7.43 54 8.16 1,041 8.4%
 West Midlands 8.99 82 8.64 497 9.79 257 9.94 156 9.79 113 8.39 61 9.16 1,169 10.4%
 East 10.64 97 11.85 682 9.1 239 3.82 60 11.79 136 11.14 81 10.17 1,298 10.7%
 London 17.32 158 12.83 738 30.39 798 51.72 812 11.09 128 17.33 126 21.67 2,765 17.9%
 South East 18.42 168 18.6 1,070 14.85 390 4.27 67 18.89 218 20.91 152 16.2 2,066 15.9%
 South West 11.51 105 12.23 704 7.01 184 1.97 31 12.31 142 10.18 74 9.72 1,240 9.4%
 N   912   5,754   2,626   1,570   1,154   727   12,757  
Age group
 16–19 14.11 134 5.28 322 3.92 109 1.47 24 0.73 9 1.3 10 4.51 608 8.3%
 20–24 8.21 78 8.28 505 5.22 145 6.17 101 3.33 41 8.06 62 6.93 934 11.7%
 25–29 18.95 180 14.03 856 12.95 360 14.67 240 11.95 147 22.37 172 14.52 1,958 12.9%
 30–34 22.32 212 17.61 1,074 17.84 496 20.17 330 16.91 208 16.25 125 18.19 2,452 13.1%
 35–39 13.16 125 14.36 876 16.22 451 17.79 291 13.74 169 13.13 101 14.94 2,014 13.0%
 40–44 8.74 83 13.25 808 14.5 403 13.63 223 12.76 157 11.05 85 13.05 1,760 11.8%
 45–49 6.63 63 11.74 716 12.3 342 11.74 192 14.07 173 10.79 83 11.65 1,571 12.9%
 50–55 7.89 75 15.46 943 17.05 474 14.36 235 26.5 326 17.04 131 16.21 2,185 16.4%
 N   950   6,100   2,780   1,636   1,230   769   13,482