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Table 2 Demographic characteristics of respondents

From: Achieving proportional representation in a reproductive health survey through social media: process and recommendations

Demographic characteristic

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Cumulative

Census

2011

%

n

%

n

%

n

%

n

%

n

%

n

%

n

Ethnicity

 White

93.92

881

94.43

5,683

92.19

2,515

89.26

1,430

96.56

1,179

89.4

683

93.19

12,383

83.50%

 Mixed or Multiple ethnic groups

3.84

36

2.73

164

3.15

86

4.06

65

1.72

21

4.06

31

3.04

404

2.60%

 Asian or Asian British

1.39

13

2.11

127

2.57

70

3.5

56

0.74

9

2.23

17

2.2

292

8.80%

 Black British, Caribbean or African

0.75

7

0.71

43

1.98

54

3

48

0.9

11

4.06

31

1.49

198

4%

 Other ethnic group

0.11

1

0.02

1

0.11

3

0.19

3

0.08

1

0.26

2

0.08

11

1.10%

 N

 

938

 

6,018

 

2,728

 

1,602

 

1,221

 

764

 

13,288

 

Has a degree or equivalent

 No

28.57

262

25.61

1,516

20.41

549

16.77

265

42.4

508

33.6

252

25.68

3,356

54%

 Yes

71.43

655

74.39

4,403

79.59

2,141

83.23

1,315

57.6

690

66.4

498

74.32

9,715

46%

 N

 

917

 

5,919

 

2,690

 

1,580

 

1,198

 

750

 

13,071

 

Region

 North East

3.73

34

5.74

330

8.87

233

16.75

263

4.85

56

4.26

31

7.43

948

4.6%

 North West

10.09

92

10.91

628

7.04

185

3.89

61

9.27

107

10.04

73

8.98

1,146

12.9%

 Yorkshire and Humber

11.4

104

10.41

599

5.45

143

2.93

46

10.05

116

10.32

75

8.5

1,084

9.7%

 East Midlands

7.89

72

8.79

506

7.5

197

4.71

74

11.96

138

7.43

54

8.16

1,041

8.4%

 West Midlands

8.99

82

8.64

497

9.79

257

9.94

156

9.79

113

8.39

61

9.16

1,169

10.4%

 East

10.64

97

11.85

682

9.1

239

3.82

60

11.79

136

11.14

81

10.17

1,298

10.7%

 London

17.32

158

12.83

738

30.39

798

51.72

812

11.09

128

17.33

126

21.67

2,765

17.9%

 South East

18.42

168

18.6

1,070

14.85

390

4.27

67

18.89

218

20.91

152

16.2

2,066

15.9%

 South West

11.51

105

12.23

704

7.01

184

1.97

31

12.31

142

10.18

74

9.72

1,240

9.4%

 N

 

912

 

5,754

 

2,626

 

1,570

 

1,154

 

727

 

12,757

 

Age group

 16–19

14.11

134

5.28

322

3.92

109

1.47

24

0.73

9

1.3

10

4.51

608

8.3%

 20–24

8.21

78

8.28

505

5.22

145

6.17

101

3.33

41

8.06

62

6.93

934

11.7%

 25–29

18.95

180

14.03

856

12.95

360

14.67

240

11.95

147

22.37

172

14.52

1,958

12.9%

 30–34

22.32

212

17.61

1,074

17.84

496

20.17

330

16.91

208

16.25

125

18.19

2,452

13.1%

 35–39

13.16

125

14.36

876

16.22

451

17.79

291

13.74

169

13.13

101

14.94

2,014

13.0%

 40–44

8.74

83

13.25

808

14.5

403

13.63

223

12.76

157

11.05

85

13.05

1,760

11.8%

 45–49

6.63

63

11.74

716

12.3

342

11.74

192

14.07

173

10.79

83

11.65

1,571

12.9%

 50–55

7.89

75

15.46

943

17.05

474

14.36

235

26.5

326

17.04

131

16.21

2,185

16.4%

 N

 

950

 

6,100

 

2,780

 

1,636

 

1,230

 

769

 

13,482