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Table 1 Household consumption of different beverages in India

From: Price elasticity and affordability of aerated or sugar-sweetened beverages in India: implications for taxation

  66th Round (2009–10) 68th Round (2011–12)
Full Sample Low Income Middle Income High Income Full Sample Low Income Middle Income High Income
The proportion of households purchasing
 ASB: bottled/canned 4.0%* 0.9%* 3.2%* 10.7%* 3.9%* 1.0%* 3.1%* 10.0%*
 Fruit juice and shake 3.1%* 0.8%* 2.0%* 8.5%* 2.7%* 0.8%* 1.9%* 6.8%*
 Milk: liquid 78.9%* 64.4%* 86.9%* 93.7%* 80.2%* 65.4%* 88.4%* 94.5%*
 Tea: cups 41.7%* 36.5%* 44.0%* 48.0%* 41.1%* 33.5%* 43.5%* 50.9%*
Average quantity purchased by household per month
 ASB: bottled/canned (litre) 4.41* 2.0* 2.8* 5.4* 5.7* 2.3 7.9 5.4*
 Fruit juice and shake (litre) 3.83* 2.7 2.8* 4.3* 3.6* 2.0* 2.8* 4.2*
 Milk: liquid (litre) 25.39* 12.8* 24.1* 42.1* 25.6* 13.6* 24.0* 41.5*
 Tea: cups (no.) 48.27* 40.3* 47.5* 59.8* 43.1* 35.38* 41.8* 53.3*
Average expenditure incurred by household per month (base = 2012 June)
 ASB: bottled/canned (INR) 187.38* 85.8* 124.0* 227.7* 176.3* 91.5* 133.8* 208.7*
 Fruit juice and shake (INR) 220.93* 107.1** 131.2* 266.0* 214.8* 98.4* 148.0* 264.2*
 Milk: liquid (INR) 620.67* 288.7* 562.8* 1091.9* 692.4* 333.3* 626.8* 1194.6*
 Tea: cups (INR) 172.61* 125.3* 164.9* 245.1* 178.7* 126.5* 169.3* 247.6*
Average unit value (INR/unit) (base = 2012 June)
 ASB: bottled/canned (INR/litre) 49.36* 47.7 51.5 48.8 45.3* 45.9 46.0 44.9*
 Fruit juice and shake (INR/litre) 65.31* 49.6** 57.9* 70.0* 69.4* 61.0 63.4* 73.5*
 Milk: liquid (INR/litre) 24.47* 23.1* 24.1* 26.6* 27.0* 25.2* 26.9* 29.2*
 Tea (INR/cup) 3.74* 3.3* 3.7* 4.4* 4.4* 3.9* 4.4* 5.0*
Average budget share devoted by household
 ASB: bottled/canned 1.9%* 2.7%* 2.2%* 1.7%* 1.5%* 2.3%* 1.8%* 1.3%*
 Fruit juice and shake 2.1%* 3.5%* 2.3%* 1.8%* 1.7%* 2.5%** 2.0%* 1.4%*
 Milk: liquid 9.9%* 9.6%* 10.3%* 9.8% 8.5%* 8.4%* 8.7%* 8.2%**
 Tea: cups 3.4%* 4.7%* 3.0%* 2.2%* 2.6%* 3.5%* 2.3%* 1.7%*
  1. Single star (*) and double stars (**) indicate levels of significance at 1 and 5%, respectively; INR - Indian rupee
  2. Source: Estimated from National Sample Survey data, Government of India, 2012, 2014