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Table 1 Household consumption of different beverages in India

From: Price elasticity and affordability of aerated or sugar-sweetened beverages in India: implications for taxation

 

66th Round (2009–10)

68th Round (2011–12)

Full Sample

Low Income

Middle Income

High Income

Full Sample

Low Income

Middle Income

High Income

The proportion of households purchasing

 ASB: bottled/canned

4.0%*

0.9%*

3.2%*

10.7%*

3.9%*

1.0%*

3.1%*

10.0%*

 Fruit juice and shake

3.1%*

0.8%*

2.0%*

8.5%*

2.7%*

0.8%*

1.9%*

6.8%*

 Milk: liquid

78.9%*

64.4%*

86.9%*

93.7%*

80.2%*

65.4%*

88.4%*

94.5%*

 Tea: cups

41.7%*

36.5%*

44.0%*

48.0%*

41.1%*

33.5%*

43.5%*

50.9%*

Average quantity purchased by household per month

 ASB: bottled/canned (litre)

4.41*

2.0*

2.8*

5.4*

5.7*

2.3

7.9

5.4*

 Fruit juice and shake (litre)

3.83*

2.7

2.8*

4.3*

3.6*

2.0*

2.8*

4.2*

 Milk: liquid (litre)

25.39*

12.8*

24.1*

42.1*

25.6*

13.6*

24.0*

41.5*

 Tea: cups (no.)

48.27*

40.3*

47.5*

59.8*

43.1*

35.38*

41.8*

53.3*

Average expenditure incurred by household per month (base = 2012 June)

 ASB: bottled/canned (INR)

187.38*

85.8*

124.0*

227.7*

176.3*

91.5*

133.8*

208.7*

 Fruit juice and shake (INR)

220.93*

107.1**

131.2*

266.0*

214.8*

98.4*

148.0*

264.2*

 Milk: liquid (INR)

620.67*

288.7*

562.8*

1091.9*

692.4*

333.3*

626.8*

1194.6*

 Tea: cups (INR)

172.61*

125.3*

164.9*

245.1*

178.7*

126.5*

169.3*

247.6*

Average unit value (INR/unit) (base = 2012 June)

 ASB: bottled/canned (INR/litre)

49.36*

47.7

51.5

48.8

45.3*

45.9

46.0

44.9*

 Fruit juice and shake (INR/litre)

65.31*

49.6**

57.9*

70.0*

69.4*

61.0

63.4*

73.5*

 Milk: liquid (INR/litre)

24.47*

23.1*

24.1*

26.6*

27.0*

25.2*

26.9*

29.2*

 Tea (INR/cup)

3.74*

3.3*

3.7*

4.4*

4.4*

3.9*

4.4*

5.0*

Average budget share devoted by household

 ASB: bottled/canned

1.9%*

2.7%*

2.2%*

1.7%*

1.5%*

2.3%*

1.8%*

1.3%*

 Fruit juice and shake

2.1%*

3.5%*

2.3%*

1.8%*

1.7%*

2.5%**

2.0%*

1.4%*

 Milk: liquid

9.9%*

9.6%*

10.3%*

9.8%

8.5%*

8.4%*

8.7%*

8.2%**

 Tea: cups

3.4%*

4.7%*

3.0%*

2.2%*

2.6%*

3.5%*

2.3%*

1.7%*

  1. Single star (*) and double stars (**) indicate levels of significance at 1 and 5%, respectively; INR - Indian rupee
  2. Source: Estimated from National Sample Survey data, Government of India, 2012, 2014