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Table 3 Examples of how participants compared the advantages and drawbacks of online food delivery service features

From: Investigating experiences of frequent online food delivery service use: a qualitative study in UK adults

Feature

Perceived advantage

Perceived drawback

Food outlet information and menus can be viewed, and orders placed, on one platform

Orders can be placed with little effort

It is too easy, and it takes no effort to purchase takeaway food

A greater number of food outlets are accessible compared with other purchasing formats

Food outlets, cuisines, and price points, including those not normally available, can be selected

Selecting a food outlet is difficult because there is too much choice

Unique promotional offers can be used

Money can be saved, additional food items can be received, and meals can be delivered for free

It is too appealing to place orders when promotional offers are available

‘Takeaway food’ can be purchased

The available food meets expectations

The available food is mostly unhealthy

Meals are delivered

Takeaway food can be received without leaving home

Having takeaway food delivered when it is nearby might be lazy

Delivery typically involves an additional fee

Paying a delivery fee is worth it to carry out other tasks whilst waiting

Delivery fees can be expensive