Feature | Perceived advantage | Perceived drawback |
---|---|---|
Food outlet information and menus can be viewed, and orders placed, on one platform | Orders can be placed with little effort | It is too easy, and it takes no effort to purchase takeaway food |
A greater number of food outlets are accessible compared with other purchasing formats | Food outlets, cuisines, and price points, including those not normally available, can be selected | Selecting a food outlet is difficult because there is too much choice |
Unique promotional offers can be used | Money can be saved, additional food items can be received, and meals can be delivered for free | It is too appealing to place orders when promotional offers are available |
‘Takeaway food’ can be purchased | The available food meets expectations | The available food is mostly unhealthy |
Meals are delivered | Takeaway food can be received without leaving home | Having takeaway food delivered when it is nearby might be lazy |
Delivery typically involves an additional fee | Paying a delivery fee is worth it to carry out other tasks whilst waiting | Delivery fees can be expensive |