Design Feature | VSS Scorecards (At-Risk Population) | Recruitment Letter (RL); Terms & Conditions form (TC) (Environmental Change Agents) |
---|---|---|
Look & Feel | Bright, multicolored scheme, includes front/back | 4-page document, black & white text (RL); 6-page document, black & white text and blue subheadings (TC) |
Cultural Elements | Photos of racially/ethnically diverse tweens | No cultural elements |
Language | English | English |
Readability | 8th grade reading level | 9th grade reading level (RL); 10th grade reading level (TC) |
Data and statistics | No data/statistics | About brand awareness of VERB national campaign (RL) |
Branding & contact information | VSS logo and website | Information about dates, locations, and contact information as placeholders (RL); fax number and address of national VERB Campaign Partnership Team (TC) |