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Table 6 Task 4 – Describe the design features & delivery channels

From: Evidence-Based Intervention (EBI) Mapping: a systematic approach to understanding the components and logic of EBIs

Design Feature

VSS Scorecards (At-Risk Population)

Recruitment Letter (RL); Terms & Conditions form (TC) (Environmental Change Agents)

Look & Feel

Bright, multicolored scheme, includes front/back

4-page document, black & white text (RL); 6-page document, black & white text and blue subheadings (TC)

Cultural Elements

Photos of racially/ethnically diverse tweens

No cultural elements

Language

English

English

Readability

8th grade reading level

9th grade reading level (RL);

10th grade reading level (TC)

Data and statistics

No data/statistics

About brand awareness of VERB national campaign (RL)

Branding & contact information

VSS logo and website

Information about dates, locations, and contact information as placeholders (RL); fax number and address of national VERB Campaign Partnership Team (TC)