Table 7 Correlation between the characteristics of each type and campaign messages
Type | Keyword | Subject of ‘harm’a | Proactive prevention vs. Post-countermeasures | Stage of campaign | Message type |
|---|---|---|---|---|---|
Type 1 | Symptomatic individuals | Other-harm | Post-countermeasures | Stage 3 | Target-customized |
Type 2 | Personal hygiene | Self-harm | Proactive prevention | Stage 1 | Universal behaviour |
Type 3 | Social system | Other-harm | Post-countermeasures | Stage 3 | Target-customized |
Type 4 | Etiquette | Not related | Post-countermeasures | Stage 2 | Universal behaviour |