Table 2 Data analysis—themes and sub-themes

Awareness of cardiovascular risk:

“It makes you more high risk”

New knowledge from BP² – “I didn’t know that before”

Stressful information – “Knowing is scary”

Awareness doesn’t necessarily change behaviour – “I know what I’m meant to do”

Sources of motivation to change behaviour: “Who am I changing for?”

My future health – doing it for me

Baby/family as motivation – doing it for them

My needs come last – certainly not doing it for me

Putting good health on hold – not doing much

Sustaining behaviour change with a new baby: “I do what is comfortable for me and with the time I've got”

Adapting to new circumstances

Value of BP² and the Get Healthy Service

Taking what is given/need for structured follow-up