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Table 2 Summary of hierarchical regression analysis for variables predicting attitude toward counterfeit medicine consumption (N = 427)

From: I (Don’t) want to consume counterfeit medicines: exploratory study on the antecedents of consumer attitudes toward counterfeit medicines

Model Unstandardized Coefficients Standardized Coefficients t Sig
B S.E. B β
1 (Constant) 40.777 5.786   7.048 .000
Age -1.435 .417 -.165 -3.439 .001
F = 11.82      .001
R2 = .03      
2 (Constant) 10.691 4.610   2.319 .021
Age -.182 .238 -.021 -.766 .444
Knowledge .350 .114 .087 3.070 .002
Subjective Norm 2.775 .447 .222 6.208  < .001
Ethical Judgment -.364 .543 -.023 -.670 .503
Risk Aversion -1.792 .526 -.106 -3.406  < .001
Perceived Benefit 3.035 .163 .609 18.676  < .001
F = 162.30       < .001
R2 = .70       < .001
  1. For subjective norm, a high score implies a belief that friends and loved ones will approve of them consuming SFMs. A high score on ethical judgment implies a belief that counterfeit medicine sale and consumption is unethical