Advert Characteristics | Adverts (n) | Â |
---|---|---|
Type of Advertisement | Â | Percent of Total Adverts (%) |
 Paper | 119 | 50.8 |
 Poster | 82 | 35.0 |
 Billboard | 4 | 1.7 |
 Calendar | 1 | 0.4 |
 Painted | 7 | 3.0 |
 Banner | 6 | 2.6 |
 Customized Bar/Restaurant | 8 | 3.4 |
 Other | 8 | 3.0 |
 Total | 235 | 100 |
Exterior Placement | Â | Percent of Total Adverts (%) |
 Façade/Exterior of Building | 48 | 20.1 |
 Free Standing | 12 | 5.1 |
 Store Front | 44 | 18.8 |
 Open Store/Front Door | 130 | 55.6 |
 Wall | 1 | 0.4 |
 Total | 235 | 100 |
Type of Establishments | Â | Percent of Total Adverts (%) |
 Store/Kiosk | 54 | 23.1 |
 Liquor Store | 54 | 23.1 |
 Retail Strip | 11 | 4.7 |
 Bar/Restaurant | 73 | 31.2 |
 Other | 31 | 13.2 |
 Total | 223a | 100 |
Advert Size | Â | Percent of Total Adverts (%) |
 (< 20 X 30 cm) or A4 | 121 | 52.1 |
 Small (< 30 X 70 cm) | 52 | 22.2 |
 Medium (< 40 X 120 cm) | 32 | 13.7 |
 Large (< 120 X 300 cm) | 19 | 8.1 |
 X-Large (<12sqm) | 6 | 2.6 |
 Humongous (>18sqm) | 5 | 2.1 |
 Total | 235 | 100 |
Types of Alcohol | Â | Percent of Total Adverts (%) |
 Beer | 72 | 30.6 |
 Wine | 1 | 0.04 |
 Spirits | 119 | 50.6 |
 Other | 11 | 4.7 |
 Multiple Types | 32 | 13.6 |
 Total | 235 | 100 |