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Table 1 Characteristics and features of 235 alcohol advertisements obtained across 5 data collection sites in Kampala, Uganda

From: Features of alcohol advertisements across five urban slums in Kampala, Uganda: pilot testing a container-based approach

Advert Characteristics

Adverts (n)

 

Type of Advertisement

 

Percent of Total Adverts (%)

 Paper

119

50.8

 Poster

82

35.0

 Billboard

4

1.7

 Calendar

1

0.4

 Painted

7

3.0

 Banner

6

2.6

 Customized Bar/Restaurant

8

3.4

 Other

8

3.0

 Total

235

100

Exterior Placement

 

Percent of Total Adverts (%)

 Façade/Exterior of Building

48

20.1

 Free Standing

12

5.1

 Store Front

44

18.8

 Open Store/Front Door

130

55.6

 Wall

1

0.4

 Total

235

100

Type of Establishments

 

Percent of Total Adverts (%)

 Store/Kiosk

54

23.1

 Liquor Store

54

23.1

 Retail Strip

11

4.7

 Bar/Restaurant

73

31.2

 Other

31

13.2

 Total

223a

100

Advert Size

 

Percent of Total Adverts (%)

 (< 20 X 30 cm) or A4

121

52.1

 Small (< 30 X 70 cm)

52

22.2

 Medium (< 40 X 120 cm)

32

13.7

 Large (< 120 X 300 cm)

19

8.1

 X-Large (<12sqm)

6

2.6

 Humongous (>18sqm)

5

2.1

 Total

235

100

Types of Alcohol

 

Percent of Total Adverts (%)

 Beer

72

30.6

 Wine

1

0.04

 Spirits

119

50.6

 Other

11

4.7

 Multiple Types

32

13.6

 Total

235

100

  1. aType of establishment were missing for 11 adverts