Table 2 Themes and sub-themes

1

Perception and representation of disease related harm

Chronicity of a disease, being selective for foods and drinks, diseases leading to sudden death, impediment to physiological functions, fatality if no medicine taken, disease symptoms and length of hospital stay

2

Perceived risk of CVD

Financial stress, psychosocial stress, substance abuse, noise pollution, unhealthy diet, diabetes and overworking

3

Free and voluntary screening for CVD risk factors

4

Existing ways of communicating disease risk

Outreach campaign, lack of communication of a disease risk at health facility level

5

Preferences of CVD risk screening and communication

Using mobile health technology for CVD (risk) screening, CVD risk screening by community health workers (CHWs), preferred ways of communicating the likelihood of a disease

6

Perception towards counseling services at health facility

Inadequate counseling services at health facility, unawareness of existing NCD (CVD) services at health facility

7

Interpretation or understanding of the (CVD) risk presentation formats