Table 1 Website metrics comparing sessions with and without indication of conversion to join the PICNIC program
Sessions – no EOI pageviewa | Sessions – EOI page viewedb | Sessions – EOI submittedc | |
|---|---|---|---|
Total no. of sessions (% of all 9777) | 8821 (90.2%) | 956 (9.8%) | 278 (2.8%) |
Users (% of all 5187)d | 4611 (88.9%) | 796 (15.3%) | 275 (5.3%) |
Engagement metricse | |||
Session Bounce Rate | 44.9% | 27.6% | 0% |
Avg. Session Duration | 3 min 32 s | 4 min 59 s | 4 min 37 s |
Pages/Session | 2.79 | 4.06 | 3.78 |
Genderf | |||
Women | 79.2% (2379) | 85.5% (389) | 89.9% (125) |
Men | 20.8% (624) | 14.5% (66) | 10.1% (14) |
Acquisitiong | |||
Organic search | 45.7% (4032) | 26.4% (252) | 13.0% (36) |
Direct | 32.2% (2841) | 15.4% (147) | 9.7% (27) |
Social | 18.0% (1586) | 56.6% (541) | 76.3% (212) |
Referral | 4.1% (362) | 1.7% (16) | 1.1% (3) |
User device | |||
Mobile | 61.3% (5409) | 70.7% (676) | 92.5% (257) |
Desktop | 36.5% (3223) | 25.6% (245) | 6.1% (17) |
Tablet | 2.1% (189) | 3.7% (35) | 1.4% (4) |
Top Landing pages | |||
1 | Home page (34.9%) | “Join PICNIC” (43.3%) | “Join PICNIC” (54.3%) |
2 | “About” (15.9%) | Home page (20.6%) | Home page (10.1%) |
3 | “What to feed your baby” (10.0%) | “About” (10.7%) | “About” (9.0%) |