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Fig. 9 | BMC Public Health

Fig. 9

From: Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics

Fig. 9

Acquisition channel and device used to visit the PICNIC website. The pie charts are based on visits i.e., sessions, not individual users, as people may arrive at the website in different ways from visit to visit. Direct: users arriving through a source not recognisable to Google Analytics (such as typing in the URL directly, using browser bookmarks, clicking a non-traceable link in a document or e-mail, and other). Organic search: users arriving through a search engine. Referral: users referred to the website through a traceable link clicked on another website. Social: users arriving from a social network platform, such as Facebook or Instagram

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