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Fig. 7 | BMC Public Health

Fig. 7

From: Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics

Fig. 7

Audience demographics. Bar and pie chart showing age and gender distribution of peer educators versus the audiences reached through the different online channels. Gender and age data was available for 100 and 78% of peer educators, respectively, all Fb group members and Fb Page followers, and almost all (> 98%) of Fb users reached by the intervention through Fb Page posts. Google Analytics only collects demographics data on a subset of website users (e.g., when DoubleClick cookies are present, or users are logged in to Google), and during the 1.5-year period gender and age information were available for about 37% of PICNIC website users. Fb, Facebook

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BMC Public Health

ISSN: 1471-2458

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