Fig. 10From: Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analyticsMost popular pages viewed by visitors to the PICNIC program website (picnicproject.com.au). Heat map based on engagement metrics obtained in Google Analytics for all sessions by users visiting from Australia during the 1.5-year period Nov-2019 to Apr-2021. The subpages within the age category 6–12 months are shown since this was the most viewed part of the website. Unique page views: the number of sessions during which the specified page was viewed at least once, based on URLs. EOI, Expression of InterestBack to article page