Table 5 Gross and per capita child impressions of cumulative HFSS and alcohol appearances by population group and match

Saudi v Egypt

4.49 (2.56–6.43)

0.35 (0.20–0.51)

2.99 (1.71–4.27)

0.24 (0.14–0.34)

Egypt v Uruguay

9.31 (7.63–11.01)

0.73 (0.61–0.87)

4.59 (3.77–5.42)

0.36 (0.30–0.43)

Russia v Saudi

51.56 (47.12–56.02)

4.09 (3.74–4.45)

31.30 (28.63–33.97)

2.48 (2.27–2.69)

Tunisia v England

207.91 (199.91–215.91)

16.50 (15.87–17.14)

89.60 (86.19–93.02)

7.10 (6.83–7.37)

Uruguay v Saudi

31.43 (28.45–34.43)

2.49 (2.26–2.73)

14.65 (13.27–16.03)

1.16 (1.05–1.27)

Russia v Egypt

57.65 (53.78–61.53)

4.57 (4.27–4.88)

30.01 (28.01–32.00)

2.38 (2.22–2.53)

Belgium v Panama

38.19 (34.51–41.89)

3.03 (2.74–3.32

18.72 (16.94–20.51)

1.48 (1.34–1.62)

Uruguay v Russia

10.37 (8.69–12.06)

0.82 (0.69–0.96)

5.84 (4.90–6.78)

0.46 (0.39–0.54)

England v Belgium

124.54 (119.50–129.59)

9.88 (9.48–10.29)

76.23 (73.17–79.28)

6.04 (5.80–6.28)

Belgium v Tunisia

29.51 (26.89–32.14)

2.34 (2.13–2.55)

18.06 (16.47–19.66)

1.43 (1.30–1.56)

England v Panama

133.05 (127.63–138.48)

10.55 (10.13–10.99)

59.49 (57.09–61.89)

4.71 (4.52–4.90)

Panama v Tunisia

0.22 (− 0.07–0.53)

0.01(−0.01–0.04)

0.11 (− 0.03–0.26)

0.01 (0.00–0.02)

Final Total (BBC + ITV)

154.00 (144.15–163.85)

12.56 (11.75–13.38)

80.01 (74.95–85.20)

6.53 (6.11–6.95)