Skip to main content

Table 5 Gross and per capita child impressions of cumulative HFSS and alcohol appearances by population group and match

From: Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Match HFSS Alcohol
Gross Impression (95% CI) Per capita Impression (95% CI) Gross Impression (95% CI) Per capita impression (95% CI)
Saudi v Egypt 4.49 (2.56–6.43) 0.35 (0.20–0.51) 2.99 (1.71–4.27) 0.24 (0.14–0.34)
Egypt v Uruguay 9.31 (7.63–11.01) 0.73 (0.61–0.87) 4.59 (3.77–5.42) 0.36 (0.30–0.43)
Russia v Saudi 51.56 (47.12–56.02) 4.09 (3.74–4.45) 31.30 (28.63–33.97) 2.48 (2.27–2.69)
Tunisia v England 207.91 (199.91–215.91) 16.50 (15.87–17.14) 89.60 (86.19–93.02) 7.10 (6.83–7.37)
Uruguay v Saudi 31.43 (28.45–34.43) 2.49 (2.26–2.73) 14.65 (13.27–16.03) 1.16 (1.05–1.27)
Russia v Egypt 57.65 (53.78–61.53) 4.57 (4.27–4.88) 30.01 (28.01–32.00) 2.38 (2.22–2.53)
Belgium v Panama 38.19 (34.51–41.89) 3.03 (2.74–3.32 18.72 (16.94–20.51) 1.48 (1.34–1.62)
Uruguay v Russia 10.37 (8.69–12.06) 0.82 (0.69–0.96) 5.84 (4.90–6.78) 0.46 (0.39–0.54)
England v Belgium 124.54 (119.50–129.59) 9.88 (9.48–10.29) 76.23 (73.17–79.28) 6.04 (5.80–6.28)
Belgium v Tunisia 29.51 (26.89–32.14) 2.34 (2.13–2.55) 18.06 (16.47–19.66) 1.43 (1.30–1.56)
England v Panama 133.05 (127.63–138.48) 10.55 (10.13–10.99) 59.49 (57.09–61.89) 4.71 (4.52–4.90)
Panama v Tunisia 0.22 (− 0.07–0.53) 0.01(−0.01–0.04) 0.11 (− 0.03–0.26) 0.01 (0.00–0.02)
Final Total (BBC + ITV) 154.00 (144.15–163.85) 12.56 (11.75–13.38) 80.01 (74.95–85.20) 6.53 (6.11–6.95)