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Table 4 Gross and per capita total impressions of cumulative HFSS and alcohol appearances by population group and match

From: Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Match HFSS Alcohol
Gross Impression (95% CI) (Billion) Per capita Impression (95% CI) (Billion) Gross Impression (95% CI) (Billion) Per capita impression (95% CI) (Billion)
Saudi v Egypt 41.04 (27.62–54.46) 0.61 (0.42–0.82) 27.38 (18.53–36.22) 0.41 (0.28–0.55)
Egypt v Uruguay 210.58 (192.43–228.75) 3.17 (2.90–3.45) 104.02 (95.15–112.88) 1.57 (1.43–1.70)
Russia v Saudi 446.26 (416.63–475.91) 6.72 (6.27–7.17) 271.41 (253.59–289.22) 4.09 (3.82–4.35)
Tunisia v England 1767.32 (1717.35–1817.30) 26.61 (25.86–27.37) 763.15 (741.82–784.47) 11.49 (11.17–11.81)
Uruguay v Saudi 171.27 (155.27–187.29) 2.57 (2.34–2.82) 131.61 (122.25–140.98) 1.98 (1.84–2.12)
Russia v Egypt 316.71 (295.90–337.53) 4.76 (4.46–5.08) 286.07 (272.33–299.81) 4.31 (4.10–4.51)
Belgium v Panama 211.73 (191.80–231.67) 3.18 (2.89–3.49) 205.30 (191.97–218.64) 3.09 (2.89–3.29)
Uruguay v Russia 188.58 (172.28–204.88) 2.84 (2.59–3.09) 106.30 (97.22–115.38) 1.60 (1.46–1.74)
England v Belgium 932.73 (902.34–963.14) 14.04 (13.59–14.51) 571.98 (553.56–590.41) 8.61 (8.33–8.89)
Belgium v Tunisia 276.06 (257.90–294.23) 4.15 (3.88–4.43) 169.29 (158.28–180.30) 2.55 (2.38–2.71)
England v Panama 952.67 (920.49–984.87) 14.34 (13.86–14.83) 426.80 (412.55–441.06) 6.42 (6.21–6.64)
Panama v Tunisia 7.89 (3.88–11.91) 0.11 (0.06–0.18) 3.91 (1.94–5.88) 0.06 (0.03–0.09)
Final Total (BBC + ITV) 1187.23 (1126.58–1247.88) 18.34 (17.39–19.29) 617.36 (585.82–648.90) 9.53 (9.04–10.03)