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Table 4 Gross and per capita total impressions of cumulative HFSS and alcohol appearances by population group and match

From: Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Match

HFSS

Alcohol

Gross Impression (95% CI) (Billion)

Per capita Impression (95% CI) (Billion)

Gross Impression (95% CI) (Billion)

Per capita impression (95% CI) (Billion)

Saudi v Egypt

41.04 (27.62–54.46)

0.61 (0.42–0.82)

27.38 (18.53–36.22)

0.41 (0.28–0.55)

Egypt v Uruguay

210.58 (192.43–228.75)

3.17 (2.90–3.45)

104.02 (95.15–112.88)

1.57 (1.43–1.70)

Russia v Saudi

446.26 (416.63–475.91)

6.72 (6.27–7.17)

271.41 (253.59–289.22)

4.09 (3.82–4.35)

Tunisia v England

1767.32 (1717.35–1817.30)

26.61 (25.86–27.37)

763.15 (741.82–784.47)

11.49 (11.17–11.81)

Uruguay v Saudi

171.27 (155.27–187.29)

2.57 (2.34–2.82)

131.61 (122.25–140.98)

1.98 (1.84–2.12)

Russia v Egypt

316.71 (295.90–337.53)

4.76 (4.46–5.08)

286.07 (272.33–299.81)

4.31 (4.10–4.51)

Belgium v Panama

211.73 (191.80–231.67)

3.18 (2.89–3.49)

205.30 (191.97–218.64)

3.09 (2.89–3.29)

Uruguay v Russia

188.58 (172.28–204.88)

2.84 (2.59–3.09)

106.30 (97.22–115.38)

1.60 (1.46–1.74)

England v Belgium

932.73 (902.34–963.14)

14.04 (13.59–14.51)

571.98 (553.56–590.41)

8.61 (8.33–8.89)

Belgium v Tunisia

276.06 (257.90–294.23)

4.15 (3.88–4.43)

169.29 (158.28–180.30)

2.55 (2.38–2.71)

England v Panama

952.67 (920.49–984.87)

14.34 (13.86–14.83)

426.80 (412.55–441.06)

6.42 (6.21–6.64)

Panama v Tunisia

7.89 (3.88–11.91)

0.11 (0.06–0.18)

3.91 (1.94–5.88)

0.06 (0.03–0.09)

Final Total (BBC + ITV)

1187.23 (1126.58–1247.88)

18.34 (17.39–19.29)

617.36 (585.82–648.90)

9.53 (9.04–10.03)