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Table 3 Location, frequency, and duration (seconds) of brand appearance during the thirteen selected matches of the 2018 FIFA World Cup

From: Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

Pitch side MacDonald’s Coca Cola Powerade Budweiser Total
Total number of sideline appearances 319 239 31 251 840
Total number of goal line appearances 69 59 14 90 232
Total number of simultaneous side lines and goal line appearances 214 166 144 210 734
Overall total number of appearances
% of total
602
33.3%
464
25.7%
189
10.5%
551
30.5%
1806
(100%)
Total duration of sideline appearances 1892 s 1319 s 194 s 1743 s 5148 s
Total duration of goal line appearances 371 s 281 s 55 s 403 s 1110 s
Total duration of simultaneous side lines and goal line appearances 3003 s 2675 s 1994 s 3079 s 10,751 s
Overall total duration of appearances
% of total
5266 s
(30.9%)
4275 s
(25.1%)
2243
(13.2%)
5225 s
(30.7%)
17,009 s
(100%)