Table 3 Location, frequency, and duration (seconds) of brand appearance during the thirteen selected matches of the 2018 FIFA World Cup
Pitch side | MacDonald’s | Coca Cola | Powerade | Budweiser | Total |
|---|---|---|---|---|---|
Total number of sideline appearances | 319 | 239 | 31 | 251 | 840 |
Total number of goal line appearances | 69 | 59 | 14 | 90 | 232 |
Total number of simultaneous side lines and goal line appearances | 214 | 166 | 144 | 210 | 734 |
Overall total number of appearances % of total | 602 33.3% | 464 25.7% | 189 10.5% | 551 30.5% | 1806 (100%) |
Total duration of sideline appearances | 1892 s | 1319 s | 194 s | 1743 s | 5148 s |
Total duration of goal line appearances | 371 s | 281 s | 55 s | 403 s | 1110 s |
Total duration of simultaneous side lines and goal line appearances | 3003 s | 2675 s | 1994 s | 3079 s | 10,751 s |
Overall total duration of appearances % of total | 5266 s (30.9%) | 4275 s (25.1%) | 2243 (13.2%) | 5225 s (30.7%) | 17,009 s (100%) |