Table 9 Use of threat and efficacy combined in instagram post captions
Threat and Efficacy Constructs | News Media n (%)1 | Politicians n (%)1 | Public Health and Government n (%)1 | Science Communicators n (%)1 | Brand Influencers and Celebrities n (%)1 |
|---|---|---|---|---|---|
Severity and Cues to Action/Efficacy | 22 (2%) | 5 (1%) | 4 (0.9%) | 13 (2.2%) | 1 (1.1%) |
Susceptibility and Cues to Action/Efficacy | 38 (3.6%) | 0 (0%) | 0 (0%) | 8 (1.3%) | 0 (0%) |
Severity and Susceptibility and Cues to Action/Efficacy | 13 (1.2%) | 2 (0.4%) | 3 (0.7%) | 5 (0.8%) | 0 (0%) |