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Table 9 Use of threat and efficacy combined in instagram post captions

From: A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19

Threat and Efficacy Constructs News Media
n (%)1
Politicians
n (%)1
Public Health and Government
n (%)1
Science Communicators
n (%)1
Brand Influencers and Celebrities
n (%)1
Severity and Cues to Action/Efficacy 22 (2%) 5 (1%) 4 (0.9%) 13 (2.2%) 1 (1.1%)
Susceptibility and Cues to Action/Efficacy 38 (3.6%) 0 (0%) 0 (0%) 8 (1.3%) 0 (0%)
Severity and Susceptibility and Cues to Action/Efficacy 13 (1.2%) 2 (0.4%) 3 (0.7%) 5 (0.8%) 0 (0%)
  1. 1 Percentage of post captions using both constructs indicated
  2. X2 = 17.202 on 8 degrees of freedom, p < 0.05