Table 6 Use of health belief model constructs across influencer categories in instagram post images
Influencer Category | Severity n(%)1 | Susceptibility n(%)1 | Benefits n(%)1 | Barriers n(%)1 | Cues to Action/Efficacy n(%)1 | Total Constructs Used |
|---|---|---|---|---|---|---|
News Media | 85 (19%) | 56 (13%) | 155 (35%) | 127 (28%) | 25 (6%) | 448 |
Politicians | 9 (7%) | 14 (11%) | 14 (11%) | 23 (18%) | 39 (30%) | 99 |
Public Health and Government | 4 (5%) | 12 (14%) | 39 (46%) | 65 (77%) | 47 (28%) | 167 |
Science Communicators | 27 (8%) | 58 (16%) | 56 (16%) | 71 (20%) | 149 (41%) | 361 |
Brand Influencers and Celebrities | 0 (0%) | 1 (7%) | 4 (29%) | 2 (14%) | 7 (50%) | 14 |