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Table 4 Trinary sentiment of comments related to COVID-19 instagram posts by influencer category

From: A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19

  Sentiment
Influencer Category Positive n(%) Neutral n(%) Negative n(%)
News Media 22,367 (34%) 27,902 (43%) 14,960 (23%)
Politicians 51,474 (31%) 84,087 (51%) 28,965 (18%)
Public Health and Government 878 (31%) 1,210 (43%) 715 (26%)
Science Communicators 5,246 (49%) 3,712 (34%) 1,831 (17%)
Brand Influencers and Celebrities 31,762 (40%) 40,790 (52%) 6,648 (8%)
  1. X2 = 21.387 on 8 degrees of freedom, p < 0.05