Skip to main content

Table 5 Twitter user demographics, sentiment and tweet interaction

From: An evaluation of a short film promoting kindness in Wales during COVID-19 restrictions #TimeToBeKind

  

N

%

Users (n = 49)

  

Mean number of tweets per user (Range)

1.2 (1-4)

 

User geography

Wales

27

55.1

 

Othera

17

34.7

 

Unidentifiable

5

10.2

User source

Individual

32

65.3

 

Organisation

17

34.7

All tweets

   

Tweet sentiment (n = 48)

Positive

33

68.8

 

Neutral

11

22.9

 

Negative

4

8.3

Interaction with tweet (n = 57)

Liked

49

86.0

 

Re-tweeted/quote-tweeted

29

50.9

 

Commented on

9

15.8

  1. aIncludes UK wide, England, Scotland, Caribbean, Canada, USA