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Table 3 Percentage reporting behaviour intentions by demographics, emotional reaction to the film and resonation with lockdown experience

From: An evaluation of a short film promoting kindness in Wales during COVID-19 restrictions #TimeToBeKind

  I am more likely to be kinder to others I am more likely to check in on friends, family and neighbours I am more likely to keep an eye out for friends and family experiencing situations like those in the film I am more likely to try to help other members of my community
  Disagree/
neither
Agree X 2 p Disagree/
neither
Agree X 2 p Disagree/
neither
Agree X 2 p Disagree/neither Agree X 2 p
Gender
  Male 48.6 51.4    34.7 65.3    29.2 70.8    47.2 52.8   
  Female 33.6 66.4 5.677 0.017 28.3 71.7 1.164 0.281 17.3 82.7 5.273 0.022 31.4 68.6 6.478 0.011
Age (years)
  16-29 33.0 67.0    25.0 75.0    14.0 86.0    31.0 69.0   
  30-39 37.5 62.5    31.9 68.1    16.7 83.3    43.1 56.9   
  40-49 29.5 70.5    26.3 73.7    16.8 83.2    26.3 73.7   
  50+ 43.9 56.1 5.496 0.139 34.1 65.9 2.921 0.404 27.6 72.4 7.921 0.048 38.2 61.8 6.449 0.092
Watching the film made me feel upset or sad
  Disagree/neither 48.8 51.2    42.4 57.6    29.6 70.4    42.4 57.6   
  Agree 30.6 69.4 12.197 <0.001 23.4 76.6 14.753 <0.001 14.7 85.3 11.991 0.001 30.6 69.4 5.270 0.022
Watching the film made me feel hopeful or encouraged
  Disagree/neither 55.2 44.8    45.3 54.7    32.0 68.0    50.6 49.4   
  Agree 21.6 78.4 47.084 <0.001 17.0 83.0 37.233 <0.001 9.6 90.4 30.593 <0.001 21.6 78.4 35.905 <0.001
The film was difficult or distressing to watch
  Disagree/neither 36.9 63.1    30.6 69.4    20.4 79.6    35.3 64.7   
  Agree 25.6 64.4 0.065 0.799 27.4 72.6 0.430 0.512 17.8 82.2 0.385 0.535 32.6 67.4 0.286 0.593
I gained something positive from watching the film
  Disagree/neither 66.0 34.0    57.5 42.5    45.3 54.7    63.2 36.8   
  Agree 25.4 74.6 55.186 <0.001 19.0 81.0 55.122 <0.001 9.9 90.1 61.736 <0.001 23.6 76.4 53.714 <0.001
I am glad I watched the film
  Disagree/neither 80.0 20.0    71.4 28.6    55.7 44.3    77.1 22.9   
  Agree 26.9 73.1 70.012 <0.001 20.3 79.7 72.177 <0.001 11.6 88.4 71.362 <0.001 25.0 75.0 69.240 <0.001
I think it is important that the issues in the film are talked about
  Disagree/neither 100.0 0.0    85.7 14.3    71.4 28.6    100.0 0.0   
  Agree 35.2 64.8 12.449 <0.001 28.5 71.5 10.838 0.001 18.5 81.5 12.257 <0.001 33.2 66.8 13.618 <0.001
The film resonated with my experience of being in lockdown
  Disagree/neither 39.4 60.6    32.5 67.5    23.5 76.5    39.1 60.9   
  Agree 26.1 73.9 5.181 0.023 19.3 80.7 5.652 0.017 5.7 94.3 13.805 <0.001 18.2 81.8 13.186 <0.001