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Table 3 Percentage reporting behaviour intentions by demographics, emotional reaction to the film and resonation with lockdown experience

From: An evaluation of a short film promoting kindness in Wales during COVID-19 restrictions #TimeToBeKind

 

I am more likely to be kinder to others

I am more likely to check in on friends, family and neighbours

I am more likely to keep an eye out for friends and family experiencing situations like those in the film

I am more likely to try to help other members of my community

 

Disagree/

neither

Agree

X 2

p

Disagree/

neither

Agree

X 2

p

Disagree/

neither

Agree

X 2

p

Disagree/neither

Agree

X 2

p

Gender

  Male

48.6

51.4

  

34.7

65.3

  

29.2

70.8

  

47.2

52.8

  

  Female

33.6

66.4

5.677

0.017

28.3

71.7

1.164

0.281

17.3

82.7

5.273

0.022

31.4

68.6

6.478

0.011

Age (years)

  16-29

33.0

67.0

  

25.0

75.0

  

14.0

86.0

  

31.0

69.0

  

  30-39

37.5

62.5

  

31.9

68.1

  

16.7

83.3

  

43.1

56.9

  

  40-49

29.5

70.5

  

26.3

73.7

  

16.8

83.2

  

26.3

73.7

  

  50+

43.9

56.1

5.496

0.139

34.1

65.9

2.921

0.404

27.6

72.4

7.921

0.048

38.2

61.8

6.449

0.092

Watching the film made me feel upset or sad

  Disagree/neither

48.8

51.2

  

42.4

57.6

  

29.6

70.4

  

42.4

57.6

  

  Agree

30.6

69.4

12.197

<0.001

23.4

76.6

14.753

<0.001

14.7

85.3

11.991

0.001

30.6

69.4

5.270

0.022

Watching the film made me feel hopeful or encouraged

  Disagree/neither

55.2

44.8

  

45.3

54.7

  

32.0

68.0

  

50.6

49.4

  

  Agree

21.6

78.4

47.084

<0.001

17.0

83.0

37.233

<0.001

9.6

90.4

30.593

<0.001

21.6

78.4

35.905

<0.001

The film was difficult or distressing to watch

  Disagree/neither

36.9

63.1

  

30.6

69.4

  

20.4

79.6

  

35.3

64.7

  

  Agree

25.6

64.4

0.065

0.799

27.4

72.6

0.430

0.512

17.8

82.2

0.385

0.535

32.6

67.4

0.286

0.593

I gained something positive from watching the film

  Disagree/neither

66.0

34.0

  

57.5

42.5

  

45.3

54.7

  

63.2

36.8

  

  Agree

25.4

74.6

55.186

<0.001

19.0

81.0

55.122

<0.001

9.9

90.1

61.736

<0.001

23.6

76.4

53.714

<0.001

I am glad I watched the film

  Disagree/neither

80.0

20.0

  

71.4

28.6

  

55.7

44.3

  

77.1

22.9

  

  Agree

26.9

73.1

70.012

<0.001

20.3

79.7

72.177

<0.001

11.6

88.4

71.362

<0.001

25.0

75.0

69.240

<0.001

I think it is important that the issues in the film are talked about

  Disagree/neither

100.0

0.0

  

85.7

14.3

  

71.4

28.6

  

100.0

0.0

  

  Agree

35.2

64.8

12.449

<0.001

28.5

71.5

10.838

0.001

18.5

81.5

12.257

<0.001

33.2

66.8

13.618

<0.001

The film resonated with my experience of being in lockdown

  Disagree/neither

39.4

60.6

  

32.5

67.5

  

23.5

76.5

  

39.1

60.9

  

  Agree

26.1

73.9

5.181

0.023

19.3

80.7

5.652

0.017

5.7

94.3

13.805

<0.001

18.2

81.8

13.186

<0.001