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Table 2 Survey participant attitudes towards the film and reported kindness and behavioural changea

From: An evaluation of a short film promoting kindness in Wales during COVID-19 restrictions #TimeToBeKind

 

% reporting

Perceptions of the film

Too little

Just right

Too much

The amount of information in the film was

25.4

73.3

1.3

 

Too short

Just right

Too long

The length of the film was (n = 389)

15.9

82.5

1.5

 

Disagree b / neither

Agree c

The film was easy to understand

5.6

94.4

The film contained useful information

24.6

75.4

I understand the campaign message

8.2

91.8

I trust that the film is from a credible source

11.5

88.5

Reactions to the film

Watching the film made me feel upset or sad

32.1

67.9

Watching the film made me feel hopeful or encouraged

44.1

55.9

The film was difficult or distressing to watch

65.4

34.6

I gained something positive from watching the film

27.2

72.8

I am glad I watched the film

17.9

82.1

I think it is important that the issues in the film are talked about

1.8

98.2

The film resonated with my experience of being in lockdown/My experiences of lockdown have been similar to those in the film

77.4

22.6

Own kindness

I am kind to others

3.6

96.4

I feel sorry for other people when they experience problems

4.1

95.9

If I see someone going through a difficult time, I try to be caring towards that person

2.6

97.4

I like helping other people out, even strangers

8.2

91.8

Outcomes/behaviour change

I am more likely to be kinder to others

36.4

63.6

I am more likely to check in on friends, family and neighbours

29.5

70.5

I am more likely to keep an eye out for friends and family experiencing situations like those in the film

19.5

80.5

I am more likely to try to help other members of my community

34.4

65.6

I am more aware of situations like those highlighted by the film

29.5

70.5

I feel more confident that I could intervene in situations like those highlighted in it, if I wanted to

39.5

60.5

The film has made me more likely to intervene in situations like those highlighted

36.2

63.8

Memorable

scores 0-5

scores 6-10

On a scale of 1 to 10, where 1 is not at all and 10 is extremely, how memorable do you think the film is? (n = 386)

10.6

89.4

  1. aUnless otherwise reported uses full sample. bIncludes strongly disagree. cIncludes strongly agree