From: An evaluation of a short film promoting kindness in Wales during COVID-19 restrictions #TimeToBeKind
 | % reporting | ||
---|---|---|---|
Perceptions of the film | Too little | Just right | Too much |
The amount of information in the film was | 25.4 | 73.3 | 1.3 |
 | Too short | Just right | Too long |
The length of the film was (n = 389) | 15.9 | 82.5 | 1.5 |
 | Disagree b / neither | Agree c | |
The film was easy to understand | 5.6 | 94.4 | |
The film contained useful information | 24.6 | 75.4 | |
I understand the campaign message | 8.2 | 91.8 | |
I trust that the film is from a credible source | 11.5 | 88.5 | |
Reactions to the film | |||
Watching the film made me feel upset or sad | 32.1 | 67.9 | |
Watching the film made me feel hopeful or encouraged | 44.1 | 55.9 | |
The film was difficult or distressing to watch | 65.4 | 34.6 | |
I gained something positive from watching the film | 27.2 | 72.8 | |
I am glad I watched the film | 17.9 | 82.1 | |
I think it is important that the issues in the film are talked about | 1.8 | 98.2 | |
The film resonated with my experience of being in lockdown/My experiences of lockdown have been similar to those in the film | 77.4 | 22.6 | |
Own kindness | |||
I am kind to others | 3.6 | 96.4 | |
I feel sorry for other people when they experience problems | 4.1 | 95.9 | |
If I see someone going through a difficult time, I try to be caring towards that person | 2.6 | 97.4 | |
I like helping other people out, even strangers | 8.2 | 91.8 | |
Outcomes/behaviour change | |||
I am more likely to be kinder to others | 36.4 | 63.6 | |
I am more likely to check in on friends, family and neighbours | 29.5 | 70.5 | |
I am more likely to keep an eye out for friends and family experiencing situations like those in the film | 19.5 | 80.5 | |
I am more likely to try to help other members of my community | 34.4 | 65.6 | |
I am more aware of situations like those highlighted by the film | 29.5 | 70.5 | |
I feel more confident that I could intervene in situations like those highlighted in it, if I wanted to | 39.5 | 60.5 | |
The film has made me more likely to intervene in situations like those highlighted | 36.2 | 63.8 | |
Memorable | scores 0-5 | scores 6-10 | |
On a scale of 1 to 10, where 1 is not at all and 10 is extremely, how memorable do you think the film is? (n = 386) | 10.6 | 89.4 |