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Table 2 Paired responses at baseline and post-campaign

From: Evaluation of ‘Shisha No Thanks’ – a co-design social marketing campaign on the harms of waterpipe smoking

  Baseline Post-campaign p-value
  n % n %  
Have you seen, heard or read anything about harms of shisha smoking ( n =80)      p=0.003*
  Yes 36 45.0 54 67.5  
  No or Don’t know 44 55.0 26 32.5  
Shisha contains cancer-causing substances ( n =84)      p=0.13
  Strongly agree 36 42.9 47 56.0  
  Somewhat agree 29 34.5 20 23.8  
  Neutral / Don’t know 17 20.2 15 17.9  
  Somewhat disagree 1 1.2 1 1.2  
  Strongly disagree 1 1.2 1 1.2  
What are the health effects of smoking shisha compared to cigarettes? ( n =81)      p=0.82
  Same or more harmful 55 67.9 53 65.4  
  Less harmful or Don’t know 26 32.1 28 34.6  
Smoking shisha can cause damage to your body ( n =85)      p=0.31
  Strongly agree 46 54.1 52 61.2  
  Somewhat agree 28 32.9 23 27.1  
  Neutral / Don’t know 9 10.6 9 10.6  
  Somewhat disagree 2 2.4 1 1.2  
  Strongly disagree 0 0.0 0 0.0  
Have you thought about reducing the amount of shisha you smoke? ( n =92)      p=0.70
  Yes, [Within the next 30 days/ next 6 months/ completely stopping] 43 46.7 46 50.0  
  No / Don’t know 49 53.3 46 50.0  
Have you talked to someone about the harms of smoking shisha? ( n =70)      p=0.05
  Yes 44 62.9 34 48.6  
  No / Don’t know 26 37.1 36 51.4  
Do you know where to find information or support to help quit smoking shisha? ( n =80)      p=1.00
  Yes 18 22.5 18 22.5  
  No / Don’t know 62 77.5 62 77.5