Table 2 Awareness of the 100 cal snack campaign
N (%) of respondentsa | |
|---|---|
Where respondents reported seeing the campaign | |
C4L leaflet | 85 (27.4%) |
Television advert | 61 (19.7%) |
Social media advert | 48 (15.5%) |
C4L website | 45 (14.5%) |
Radio advert | 24 (7.7%) |
Supermarket | 23 (7.4%) |
Other (e.g. children’s centres and schools) | 23 (7.4%) |
Total number of responses | 310 |
Number of times they had seen the campaign | |
None | 21 (11.5%) |
Once | 49 (26.8%) |
2–3 times | 76 (41.5%) |
4–5 times | 19 (10.4%) |
6 or more times | 18 (9.8%) |
Total number of responses | 183 |
Where respondents reported seeing/receiving a leaflet about the campaign | |
Primary school | 86 (62.8%) |
GP surgery/ health centre | 13 (9.5%) |
Health professional | 10 (7.3%) |
Library | 7 (5.1%) |
Children’s centre | 6 (4.4%) |
Leisure centre | 6 (4.4%) |
Pharmacy | 4 (2.9%) |
Other (at work, through the post) | 5 (3.7%) |
Total number of responses | 137 |