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Table 2 Awareness of the 100 cal snack campaign

From: Parents’ awareness and perceptions of the Change4Life 100 cal snack campaign, and perceived impact on snack consumption by children under 11 years

  N (%) of respondentsa
Where respondents reported seeing the campaign
 C4L leaflet 85 (27.4%)
 Television advert 61 (19.7%)
 Social media advert 48 (15.5%)
 C4L website 45 (14.5%)
 Radio advert 24 (7.7%)
 Supermarket 23 (7.4%)
 Other (e.g. children’s centres and schools) 23 (7.4%)
Total number of responses 310
Number of times they had seen the campaign
 None 21 (11.5%)
 Once 49 (26.8%)
 2–3 times 76 (41.5%)
 4–5 times 19 (10.4%)
 6 or more times 18 (9.8%)
Total number of responses 183
Where respondents reported seeing/receiving a leaflet about the campaign
 Primary school 86 (62.8%)
 GP surgery/ health centre 13 (9.5%)
 Health professional 10 (7.3%)
 Library 7 (5.1%)
 Children’s centre 6 (4.4%)
 Leisure centre 6 (4.4%)
 Pharmacy 4 (2.9%)
 Other (at work, through the post) 5 (3.7%)
Total number of responses 137
  1. aPercentages do not always add up to 100 due to rounding