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Table 1 Characteristics of survey respondents

From: Parents’ awareness and perceptions of the Change4Life 100 cal snack campaign, and perceived impact on snack consumption by children under 11 years

Demographic variables
Relationship to child (n % a )
 Mother 283 91.9%
 Father 20 6.5%
 Grandparent 1 0.3%
 Carer 2 0.6%
 Other (stepmother) 2 0.6%
Total 308 100%
Gender (n %)
 Male 21 6.8%
 Female 288 93.2%
Total 309 100%
Number of children in the household (n %)
 1 301 100%
 2 211 70.1%
 3 62 20.6%
 4 31 10.3%
 5 11 3.7%
Highest education qualification (n %)
 Less than 5 GCSEs or equivalent (e.g. O levels) 15 4.9%
 5+ GCSEs (grades Aa - C) or equivalent (e.g. NVQ level 2) 23 7.5%
 2+ A levels or equivalent (e.g. NVQ level 3) 44 14.4%
 Degree (e.g. BSc) 85 27.9%
 Higher degree or equivalent (e.g. PhD, PGCE) 79 25.9%
 Professional qualifications (e.g. teaching, nursing) 51 16.7%
 No qualifications 7 2.3%
 Other (graduate higher diploma) 1 0.3%
Total 305 100%
Country of birth (n %)
 UK (England, Wales, Scotland or Northern Ireland) 272 90.0%
 Other country 30 10.0%
Total 302 100%
Region (n %)
 Leeds 223 77.2%
 Outside of Leeds 66 22.8%
Total 289 100%
Ethnic background (n %)
 White 283 93.7%
 Mixed/Multiple ethnic background 6 2.0%
 Asian/Asian British 7 2.3%
 Black/African/Caribbean/Black British 3 1.0%
 Other (Japanese, Vietnamese) 3 1.0%
Total 302 100%
IMD b (n %)
 1st 85 28.2%
 2nd 59 19.6%
 3rd 30 10.0%
 4th 38 12.6%
 5th 46 15.3%
 Unknown/Unclassified 43 14.3%
Total 301 100%
  1. aPercentages may not add up to 100% due to rounding
  2. bIMD –deprivation quintiles score neighbourhoods from 1st (most deprived 20%) to 5th (least deprived 20%))
  3. Note: Not all respondents provided completed the demographic questions as they were kept optional in the survey