Table 7 Effect Size
From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
Constructs | Healthy foods’ purchase intention | Healthy lifestyle |
|---|---|---|
Brand image identification | 0.000 | Â |
Brand credibility identification | 0.000 | Â |
Consumer innovativeness | 0.629 | Â |
Environmental concern | 0.037 | Â |
Health consciousness | 0.003 | Â |
Healthy foods’ purchase intention |  | 0.055 |