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Table 6 Structural Model Assessment Indirect (Mediating) Effect

From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

  Beta Values Standard Deviation T Statistics P Values 97.5% 97.5% Decision
Brand image identifications - > Healthy foods’ purchase intention - > Healthy lifestyle 0.001 0.019 0.064 0.949 0.042 0.040 Not Supported
Brand credibility identifications - > Healthy foods’ purchase intention - > Healthy lifestyle 0.005 0.024 0.195 0.846 0.050 0.055 Not Supported
Consumer innovativeness - > Healthy foods’ purchase intention - > Healthy lifestyle 0.145 0.040 3.676 0.000** 0.235 0.213 Supported
Environmental concern - > Healthy foods’ purchase intention - > Healthy lifestyle 0.036 0.021 1.660 0.097 0.091 0.082 Not Supported
Health consciousness - > Healthy foods’ purchase intention - > Healthy lifestyle 0.011 0.019 0.560 0.575 0.061 0.052 Not Supported
  1. Note: **Significant at 0.01 (1-tailed), *Significant at 0.05 (1-tailed)