From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
Constructs | 1 | 2 | 3 | 4 | 5 | 6 |
---|---|---|---|---|---|---|
1. Brand image identification | Â | Â | Â | Â | Â | Â |
2 Brand credibility identification | 0.827 | Â | Â | Â | Â | Â |
3 Consumer innovativeness | 0.329 | 0.482 | Â | Â | Â | Â |
4 Environmental concern | 0.328 | 0.382 | 0.292 | Â | Â | Â |
5 Health consciousness | 0.371 | 0.425 | 0.443 | 0.611 | Â | Â |
6 Healthy foods’ purchase intention | 0.296 | 0.415 | 0.765 | 0.412 | 0.447 |  |
7 Healthy lifestyle | 0.343 | 0.382 | 0.315 | 0.503 | 0.698 | 0.258 |