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Table 1 Items by Construct

From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

Constructs

Number of Items

Sources

Healthy foods’ purchase intention

6

Shin & Severt (2020); Yazdanpanah, & Forouzani (2015)

Health consciousness

8

Ali, et al. (2020); Smith & Paladino (2010)

Environmental concern

6

Lee (2008)

Consumer innovativeness

6

Zhang, et al. (2020)

Brand credibility identification

5

Spry et al. (2009)

Brand image identification

5

Cretu & Brodie (2009)

Healthy lifestyle

6

Güney & Giraldo (2019)