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Table 1 Items by Construct

From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

Constructs Number of Items Sources
Healthy foods’ purchase intention 6 Shin & Severt (2020); Yazdanpanah, & Forouzani (2015)
Health consciousness 8 Ali, et al. (2020); Smith & Paladino (2010)
Environmental concern 6 Lee (2008)
Consumer innovativeness 6 Zhang, et al. (2020)
Brand credibility identification 5 Spry et al. (2009)
Brand image identification 5 Cretu & Brodie (2009)
Healthy lifestyle 6 Güney & Giraldo (2019)