From: Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
Constructs | Number of Items | Sources |
---|---|---|
Healthy foods’ purchase intention | 6 | Shin & Severt (2020); Yazdanpanah, & Forouzani (2015) |
Health consciousness | 8 | Ali, et al. (2020); Smith & Paladino (2010) |
Environmental concern | 6 | Lee (2008) |
Consumer innovativeness | 6 | Zhang, et al. (2020) |
Brand credibility identification | 5 | Spry et al. (2009) |
Brand image identification | 5 | Cretu & Brodie (2009) |
Healthy lifestyle | 6 | Güney & Giraldo (2019) |