Table 2 Mobile ownership, willingness to receive and pay for health information by SMS and their associated socio-demographic factors

Total

307

189 (61.6)

207 (67.4)

155 (50.5)

Gender

 Woman

154

77 (50)

1.0 (ref)

94 (61.0)

1.0 (ref)

72 (46.8)

1.0 (ref)

 Man

153

112 (73.2)

2.60 (1.46, 4.62)

113 (73.9)

1.67 (0.96, 2.93)

83 (54.2)

1.35 (0.82, 2.25)

 P

 < 0.001

0.02

0.19

Age group, years

 30–39

46

38 (82.6)

3.80 (1.4, 10.32)

36 (78.3)

1.85 (0.75, 4.59)

25 (54.3)

1.36 (0.63, 2.95)

 40–59

160

97 (60.6)

1.89 (1.03, 3.47)

110 (68.8)

1.69 (0.94, 3.02)

83 (51.9)

1.36 (0.80, 2.33)

 60–75

101

54 (53.5)

1.0 (ref)

61 (60.4)

1.0 (ref)

47 (46.5)

1.0 (ref)

 P

0.003

0.09

0.60

Level of education

 No education

99

40 (40)

1.0 (ref)

52 (52.0)

0.53 (0.3, 0.92)

42 (42.4)

1.0 (ref)

 Primary to below SSC

148

95 (64.2)

2.1 (1.20, 3.68)

105 (70.9)

1.7 (0.73, 3.95)

78 (52.7)

1.35 (0.79, 2.31)

 SSC or above

59

54 (91.5)

7.98 (2.78, 22.9)

50 (84.7)

1.0 (ref)

34 (57.6)

1.47 (0.7, 3.11)

 P

 < 0.001

 < 0.001

0.13

SES

 Poor

92

43 (46.7)

1.0

51 (55.4)

1.0 (ref)

40 (43.5)

1.0

 Middle class or above

214

145 (67.8)

1.85 (1.06, 3.2)

155 (72.4)

1.74 (1.02, 2.97)

115 (53.7)

1.38 (0.83, 2.29)

 P

0.001

0.004

0.10

Occupation

 Farmer

66

45 (68.2)

1.0 (ref)

43 (65.2)

1.0 (ref)

29 (43.9)

1.0 (ref)

 Housewife

146

76 (52.1)

0.51 (0.27, 0.93)

87 (59.6)

0.44 (0.04, 5.08)

66 (45.2)

0.75 (0.11, 5.06)

 Professional

53

34 (64.2)

0.84 (0.39, 1.79)

47 (88.7)

3.95 (1.25, 12.5)

38 (71.7)

3.68 (1.49, 9.10)

 Businessperson

24

21 (87.5)

3.27 (0.88, 12.18)

20 (83.3)

1.98 (0.57, 6.88)

14 (58.3)

2.05 (0.74, 5.66)

 P

0.003

 < 0.001

0.004