FRAME | DESCRIPTION |
---|---|
Uncertainty | Master frame across the sample. From uncertainty about the virus to uncertainty about the appropriateness of the pandemic response. |
Evidence | Demands for the pandemic response to be evidence-based, despite acknowledging the uncertainty that surrounds a novel threat. |
Transparency and leadership | Policy decisions and evolving public health response to the pandemic became politicized and interpreted as successes and failures in leadership and transparency. |
Duelling experts | Conflicting expert opinions to highlight uncertainty or use of expert opinions to criticize public health decisions perceived as not being evidence-based. |
Mixed messages | Frustration expressed over evolving and constantly changing guidelines, leading to criticism for confusing public health communication. |