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Table 6 Key findings for the COVID-19 vaccination acceptance communication campaign

From: COVID19 vaccine intentions in South Africa: health communication strategy to address vaccine hesitancy

Responsive: People are educated about risk, believe in the efficacy and respond by taking protective action.
40% of population are responsive.
Vaccine hesitancy is 26%.
Profile: Older, educated, married, well-informed
Communication focus: Provide calls to vaccination and make vaccination available.
Provide clear information on COVID19 vaccine side effects and effectiveness
Denial: People are aware of the risks but feel helpless to respond effectively.
7% of population fall in this category.
Vaccine hesitancy is 27%.
Profile: Non-black African, religious
Communication focus: Less focus on health-risk messaging and more on protective danger control through educating about solutions
Provide clear information on COVID19 vaccine side effects and effectiveness
Low risk: Due to the low-risk perception, people do not enter into efficacy assessment.
52.6% of population fall in this category
Vaccine hesitancy is highest at 31%.
Profile: Young, low education, single status, less informed, low income
Communication focus: Educate through health-risk messaging, risk and protective danger control through awareness about solutions.
Provide clear information on COVID19 vaccine side effects and effectiveness