Responsive: People are educated about risk, believe in the efficacy and respond by taking protective action. 40% of population are responsive. Vaccine hesitancy is 26%. Profile: Older, educated, married, well-informed Communication focus: Provide calls to vaccination and make vaccination available. Provide clear information on COVID19 vaccine side effects and effectiveness | Denial: People are aware of the risks but feel helpless to respond effectively. 7% of population fall in this category. Vaccine hesitancy is 27%. Profile: Non-black African, religious Communication focus: Less focus on health-risk messaging and more on protective danger control through educating about solutions Provide clear information on COVID19 vaccine side effects and effectiveness |
Low risk: Due to the low-risk perception, people do not enter into efficacy assessment. 52.6% of population fall in this category Vaccine hesitancy is highest at 31%. Profile: Young, low education, single status, less informed, low income Communication focus: Educate through health-risk messaging, risk and protective danger control through awareness about solutions. Provide clear information on COVID19 vaccine side effects and effectiveness |