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Table 3 Posts with one or more BCT by post type, PHE level and social media platform

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

  Explicit (n = 17) Implicit (n = 302)
Posts with BCT (n = 9; 52.9%)
n (%)
Posts without BCT (n = 8; 47.1%)
n (%)
Posts with
BCT (n = 228; 75.5%)
n (%)
Posts without BCT
(n = 74; 24.5%)
n (%)
Public Health Entity level
 Federal (n = 72) 0 (0.0) 6 (100.0) 56 (84.8) 10 (15.2)
 Provincial/Territorial (n = 107) 3 (75.0) 1 (25.0) 84 (81.6) 19 (18.4)
 Ontario Regional (n = 140) 6 (85.7) 1 (14.3) 88 (66.2) 45 (33.8)
Social Media Platform
 Twitter (n = 116) 4 (50.0) 4 (50.0) 85 (78.7) 23 (21.3)
 Facebook (n = 104) 2 (33.3) 4 (66.7) 66 (67.3) 32 (32.7)
 Instagram (n = 84) 1 (100.0) 0 (0.0) 65 (78.3) 18 (21.7)
 YouTube (n = 15) 2 (100.0) 0 (0.0) 12 (92.3) 1 (7.7)