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Table 3 Posts with one or more BCT by post type, PHE level and social media platform

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

 

Explicit (n = 17)

Implicit (n = 302)

Posts with BCT (n = 9; 52.9%)

n (%)

Posts without BCT (n = 8; 47.1%)

n (%)

Posts with

BCT (n = 228; 75.5%)

n (%)

Posts without BCT

(n = 74; 24.5%)

n (%)

Public Health Entity level

 Federal (n = 72)

0 (0.0)

6 (100.0)

56 (84.8)

10 (15.2)

 Provincial/Territorial (n = 107)

3 (75.0)

1 (25.0)

84 (81.6)

19 (18.4)

 Ontario Regional (n = 140)

6 (85.7)

1 (14.3)

88 (66.2)

45 (33.8)

Social Media Platform

 Twitter (n = 116)

4 (50.0)

4 (50.0)

85 (78.7)

23 (21.3)

 Facebook (n = 104)

2 (33.3)

4 (66.7)

66 (67.3)

32 (32.7)

 Instagram (n = 84)

1 (100.0)

0 (0.0)

65 (78.3)

18 (21.7)

 YouTube (n = 15)

2 (100.0)

0 (0.0)

12 (92.3)

1 (7.7)