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Table 1 Social media posts by post type with PD messaging for youth aged 16–29 years

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

 

Post Type

Explicit

n = 17 (5.3%)

n (%)

Implicit

n = 302 (94.7%)

n (%)

Public Health Entities

 Federal (n = 72)

6 (8.3)

66 (91.7)

 Provincial/Territorial (n = 107)

4 (3.7)

103 (96.2)

 Ontario Regional (n = 140)

7 (5.0)

133 (95.0)

Social Media Platform

 Twitter (n = 116)

8 (6.9)

108 (93.1)

 Facebook (n = 104)

6 (5.8)

98 (94.2)

 Instagram (n = 84)

1 (1.2)

83 (98.8)

 YouTube (n = 15)

2 (13.3)

13 (86.7)

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BMC Public Health

ISSN: 1471-2458

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