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Table 1 Social media posts by post type with PD messaging for youth aged 16–29 years

From: Physical distancing messages targeting youth on the social media accounts of Canadian public health entities and the use of behavioral change techniques

  Post Type
Explicit
n = 17 (5.3%)
n (%)
Implicit
n = 302 (94.7%)
n (%)
Public Health Entities
 Federal (n = 72) 6 (8.3) 66 (91.7)
 Provincial/Territorial (n = 107) 4 (3.7) 103 (96.2)
 Ontario Regional (n = 140) 7 (5.0) 133 (95.0)
Social Media Platform
 Twitter (n = 116) 8 (6.9) 108 (93.1)
 Facebook (n = 104) 6 (5.8) 98 (94.2)
 Instagram (n = 84) 1 (1.2) 83 (98.8)
 YouTube (n = 15) 2 (13.3) 13 (86.7)