Table 1 Seasonal variations analysis for group of consumer products and Google Trends topic
From: Seasonal variation in lifestyle behavior in Poland: Google searches and market sales analysis
Topic | TBATS (seasonality present, period [months]) | Month with the highest seasonal component [Index/RSV] | Month with the lowest seasonal component [Index/RSV] | Seasonal component amplitude [Index/RSV] |
|---|---|---|---|---|
Group of food and drinks | ||||
Bread | YES, 12 | October (8.80) | February (−11.53) | 20.33 |
Dairy | YES, 12 | August (8.57) | February (−13.57) | 22.14 |
Sweets | YES, 12 | October (13.10) | February (−11.31) | 24.41 |
Processed fish | YES, 12 | December (19.22) | April (−12.11) | 31.32 |
Ready-made meals | YES, 12 | June (9.69) | February (−13.04) | 22.74 |
Salty snacks | YES, 12 | June (17.44) | February (−17.49) | 34.93 |
Food fats | YES, 12 | December (13.93) | April (−18.89) | 32.81 |
Meats | YES, 12 | August (17.99) | February (−19.19) | 37.18 |
Beer | YES, 12 | August (24.23) | February (−24.00) | 48.23 |
Wine | YES, 12 | December (37.15) | February (−16.22) | 53.37 |
Alcohol 30%+ | YES, 12 | December (14.02) | February (−7.52) | 21.53 |
Cigarettes | YES, 12 | August (10.80) | February (−15.36) | 26.16 |
Google Trends topics | ||||
Diet | YES, 12 | February (14.47) | December (−18.22) | 32.69 |
Dietetic | YES, 12 | January (12.14) | December (−20.31) | 32.45 |
Dietary supplements | YES, 12 | February (13.98) | December (−9.64) | 23.63 |
Weight loss | YES, 12 | January (16.79) | December (−20.57) | 37.37 |
Gym | YES, 12 | January (21.99) | June (−14.45) | 36.44 |
Running | YES, 12 | May (32.17) | January (−19.23) | 51.40 |