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Table 4 Changes in Food Purchasing and Consumption Behavior among Customers in North Carolina Healthy Food Small Retailer Program Stores (n = 29 customers in 5 stores)

From: Qualitative perspectives of the North Carolina healthy food small retailer program among customers in participating stores located in food deserts

Change in Food Purchasing and Consumption Behavior Responses and (%)
Respondinga
Illustrative quote
Have your food or beverage purchasing habits at this store changed since the program began? Increased purchase of healthy foods at the store:
15/29, 52%
No change in purchases at the store:
13/29, 45%
Interviewer: Overall, has your food or beverage purchasing habits at this store changed since the program began?
Respondent: They actually have … I hadn’t seen them in a while like the tangerines in the cup and … I’ve actually ate more tangerines and fruits in the cup and stuff because they’re there now. [Pasquotank County, Male]
Has the overall amount of healthy foods or beverage items you buy changed since the store started carrying healthier foods? Yes, increased purchase of healthy foods:
14/29, 48%
No, healthy food purchases have stayed the same: 13/29, 44%
Interviewer: Has the overall amount of healthy foods or beverage items you buy changed since the store started carrying healthier foods?
Respondent: I do buy more bananas because they’re right there. [Bertie, Female]
Has the overall amount of healthy food or beverage items you consume changed since the store started carrying healthier foods? Purchasing healthy food in addition to regular purchases: 12/29, 41%
Purchasing healthier food instead of less healthy food
8/29, 28%
Unsure about consumption changes: 7/29, 14%
Interviewer: When you purchase these healthier items, are you picking these items in addition to items that you typically buy or are you buying them instead of less healthy options?
Respondent: In addition. Yeah. I think this is one of the few places in Tarboro at least that gives you the healthier options. [Edgecombe County, Male]
  1. aNotes: In instances where the percent of respondents does not sum to 100, the remaining percent were not asked the question or did not respond