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Table 5 Social Media Content Reported to be Used

From: Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study

Category

Example Descriptions of Accounts on Instagram, Facebook, YouTubea

Celebrity/Influencer Personal Trainer/Fitness Coach (n = 73, 63.5%)

On a mission to make the world fitter, healthier and happier. I post weekly home workouts to help you get stronger, healthier and happier

Daily Live Workouts, Qualified Personal Trainer 3 x Bestselling Author, Women’s Health Columnist, Women’s Aid Ambassador, My Podcast – Here to lift you up

If you want to look like an athlete you’ve got to train like an athlete!. This is where you can find all the latest FREE workouts, nutrition and training advice on your way to a healthy, leaner and more muscular athletic body by training like an athlete. Learn from the physical therapist and strength training coach and exactly what he does with his professional athlete and celebrity clients. Put the science back in strength to build muscle, keep your muscles and joints healthy and to improve your overall athleticism.

I make people sweat. Subscribe to my channel and find weekly workout videos, healthy food recipes and other fun videos! I’ve got FREE workout programs on my channel with workout calendar schedules so check it out!

Get trained by me, Fitness is my number one love, but on this channel you will also find all things beauty, skincare, food & fashion, as well as workouts, training tips, healthy recipes and MORE.

Our mission is to connect as many people as possible through high-quality free yoga videos. We welcome all levels, all bodies, all genders, all souls! Browse our library of free yoga videos to find a practice that suits your mood or start a journey toward healing. If you’re brand-new to yoga, check out my Yoga for Beginners and Foundations of Yoga series. These are designed to give you the tools to build a happy, healthy at home yoga practice. If you’re ready to work up a sweat, try the Yoga for Weight Loss or Total Body Yoga playlists. Calm and relieve a tired mind and body. Create space. Tone and trim. Cultivate self-love. Contemplate. Reflect. Make time for you. Go deeper, have fun. Connect. Fall off the horse and then get back on. Reconnect. Do your best, be authentic and FIND WHAT FEELS GOOD. I got your back and this community rocks. Jump on in! You don’t even have to leave your house.

Celebrity Doctor (n = 5, 4.3%)

Keeping Health simple. Podcast: Feel better, live more (25 million listeners). Author: 4 x Sunday times Bestsellers, Radio Presenter

Celebrity Chef (n = 3, 2.6%)

Chef and Dad. Keep Cooking Daily – Weekdays from mid-day over on Facebook live.

National Health/Sport Organisation (n = 12, 10.4%)

To help adults live more healthily. It is a campaign that aims to encourage adults across the country avoid future diseases caused by unhealthy lifestyles. It will help people move more, eat well, drink less alcohol and be smoke free. It provides tools, support, and encouragement every step of the way, to help improve your health right away. Search online to visit our site and take the ‘How Are You’ online health quiz. You can find free support and advice to help you look after yourself.

Local Health/Sport Organisation (n = 7, 6.1%)

An iconic new club providing world-class opportunities for everyone in the region, from beginner to elite athlete.

  1. aThe example descriptions of accounts reported here, are all of those reported more than once from the online survey by participants in a free-text response to health-related social media posts that they deemed to be influential to them. Description has been taken from account bio information and associated links on Instagram, Facebook and/or YouTube; descriptions have been edited in some instances to spell out acronyms and to anonymise the account