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Table 2 Perceptions of social media use for population health

From: Patterns of use and perceived value of social media for population health among population health stakeholders: a cross-sectional web-based survey

  n (%)a
Population health areas that would benefit from social media use
 Promotion of health behaviors 187 (60.71)
 Community engagement 147 (47.73)
 Preventive care (e.g. diabetes screening, immunization) 125 (40.58)
 Chronic disease management 119 (38.64)
 Care coordination 78 (25.32)
 Mental health 55 (17.86)
 Social support 54 (17.53)
 Health-social interface 56 (18.18)
 Population health policy 34 (11.04)
 Intermediate to long term care 22 (7.14)
 Palliative/End-of-life care 18 (5.84)
 Research 10 (3.25)
 Acute disease management 9 (2.92)
 Post-acute care recovery 8 (2.60)
Age groups (years) that would benefit from social media use
 12 and below 46 (14.94)
 13–19 160 (51.95)
 20–29 256 (83.12)
 30–39 284 (92.21)
 40–49 276 (89.61)
 50–59 210 (68.18)
 60–69 117 (37.99)
 70 and above 56 (18.18)
Recipients that would benefit from social media use
 Caregivers 269 (87.34)
 Healthcare professionals in the community 259 (84.09)
 Patients 238 (77.27)
 Healthcare professionals in acute hospitals 170 (55.19)
 Social care professionals in acute hospitals 161 (52.27)
Useful modes of communication in population health
 Social media sites/apps 237 (76.95)
 Face-to-face group sessions 225 (73.05)
 Websites 165 (53.57)
 Text messages 102 (33.12)
 Telephone calls 84 (27.27)
Main challenges for the use of social media
 Time investment by health care professionals 173 (56.17)
 Patient adoption 163 (52.92)
 Infrastructure development of technological approaches 158 (51.30)
 Providing supervision and follow-up 151 (49.03)
 Adoption by health care professionals 140 (45.45)
 Cost investment 133 (43.18)
  1. aTotal number does not add up to 308 because multiple selections were allowed