Table 4 Change in overall brand equity (Spring 2018 to Spring 2019) on anti-e-cigarette outcomes (Fall 2019)
Variables | Model 4: Anti-e-cigarette attitudes Coeff (95% CI) | Model 5: Intention to use e-cigarettes OR (95% CI) | Model 6: Current use of e-cigarettes OR (95% CI) |
|---|---|---|---|
Change in brand equity | 0.09*** (0.06, 0.11) | 0.79** (0.67, 0.93) | 0.89 (0.75, 1.06) |
Age | −0.01** (− 0.02, − 0.004) | 0.96 (0.92, 1.01) | 0.93** (0.89, 0.98) |
Gender (male = ref) | 0.12** (0.10, 0.15) | 0.86 (0.72, 1.02) | 0.83* (0.69, 0.99) |
Race (white = ref) | |||
NH Black or AA | −0.06** (− 0.10, − 0.02) | 0.68* (0.50, 0.94) | 0.98 (0.73, 1.33) |
Hispanic or Latino | −0.05* (− 0.09, − 0.01) | 1.14 (0.89, 1.45) | 1.17 (0.91, 1.50) |
NH Other | − 0.06** (− 0.11, − 0.02) | 1.40* (1.05, 1.87) | 1.26 (0.93, 1.71) |
Education (college graduate or more = ref) | |||
Less than high school | −0.15*** (− 0.21, − 0.08) | 1.49 (0.99, 2.23) | 1.42 (0.94, 2.14) |
High school graduate | − 0.07** (− 0.12, − 0.03) | 1.18 (0.86, 1.60) | 1.22 (0.89, 1.67) |
Some college/AA degree | − 0.07*** (− 0.10, − 0.03) | 1.51*** (1.18, 1.92) | 1.45** (1.13, 1.86) |
Parent Education (college graduate or more = ref) | |||
Less than high school | 0.02 (− 0.05, 0.10) | 0.56 (0.33, 0.95) | 0.73 (0.43, 1.23) |
High school graduate | −0.03 (− 0.08, 0.01) | 1.16 (0.88, 1.54) | 1.23 (0.92, 1.64) |
Some college/AA degree | −0.04* (− 0.07, − 0.02) | 1.00 (0.81, 1.25) | 1.12 (0.90, 1.40) |
Financial situation (Meet needs with leftover = ref) | |||
Don’t meet basic expense | −0.11*** (− 0.17, − 0.05) | 1.61* (1.10, 2.35) | 1.56* (1.06, 2.29) |
Just meet basic expense | −0.10*** (− 0.14, − 0.06) | 1.39** (1.08, 1.77) | 1.34* (1.039, 1.72) |
Meet needs with a little left | − 0.04** (− 0.07, − 0.01) | 0.96 (0.78, 1.18) | 0.96 (0.78, 1.19) |
Sensation seeking | −0.07*** (− 0.08, − 0.05) | 1.60*** (1.43, 1.79) | 1.53*** (1.36, 1.71) |
Past 30-day cigarette use | − 0.27*** (− 0.31, − 0.23) | 2.82*** (2.28, 3.48) | 2.66*** (2.15, 3.30) |
Past 30-day vape use | −0.41*** (− 0.46, − 0.37) | 7.27*** (5.96, 8.86) | 8.46*** (6.02, 10.34) |